Hot Wheels: From 0 to 50 at 1:64 Scale

by Kris Palmer, Larry Wood (Foreword by)

Overview

Hot WheelsTM: From 0 to 50 at 1:64 Scale shares the inspiring journey of the die-cast vehicles that started out as a new twist on toy cars and became a worldwide phenomenon. Officially licensed with Mattel, this in-depth retrospective reveals what makes these cars unique, how the models are designed, and all the work that goes into the play to ensure Hot WheelsTM maintain their position as the greatest toy cars ever made.

This special commemorative book is lavishly illustrated with rare design drawings and prototypes from Mattel’s archives, fantastic photos of all of the great Hot WheelsTM vehicles from across their 50-plus year history, and a feature gatefold illustrated with rare Hot Wheels catalog art. It’s the perfect vehicle for Hot WheelsTM fans of all ages!

Product Details

ISBN-13:	9780760366806
Publisher:	Motorbooks
Publication date:	09/24/2019
Edition description:	Reprint
Pages:	160
Product dimensions:	8.40(w) x 10.00(h) x 0.50(d)

About the Author

Kris Palmer is a gearhead and writer whose work appears regularly in Minneapolis StarTribune automotive section and several enthusiast automotive magazines. Palmer contributed to Motorbooks' highly regarded The Cobra in the Barn and authored The Fast and the Furious: The Official Car Guide. When not racing down a deadline, he logs quality garage time in the company of his modified Triumph TR6.

Table of Contents

Foreword by Larry Wood . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7
Chapter 1:
Rising to the Challenge. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9
Chapter 2:
Speed by Design. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .31
Chapter 3:
Production Goes Global . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .65
Chapter 4:
Beyond the Cars . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .89
Chapter 5:
Fans for Life . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .129
Ultimate Hot Wheels Timeline. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .152
Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .159
Image Credits. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .160