Helen L. Ball is Professor of Anthropology and Director of the Durham Infancy & Sleep Centre. She pioneers the translation of academic research on infant sleep into evidence for use by parents and healthcare staff via BASIS – the Baby Sleep Information Source website. She serves as Associate Editor of the journal Sleep Health, Chair of the Lullaby Trust Grants Committee, and a member of the Scientific Advisory Board. In 2013 Helen received an award for Outstanding Impact in Society from the Economic and Social Research Council, and in 2018 Durham University was awarded the Queen's Anniversary Prize for her research and outreach on parent-infant sleep. This is her first book.