OCTOBER 2022 - AudioFile
The Argentinian native and former corporate attorney sounds knowledgeable and confident as she performs this historically detailed audiobook on the power of creativity. She studied art history, so the work is full of sparkling stories spanning 600 years about how painters and other artists developed their creativity and discovered fascinating ways to achieve commercial success. These stories and those of many well-known entrepreneurs illustrate the mental processes and attitudes Maria Brito wants her listeners to understand and develop. Her steady and authentic-sounding performance works well in delivering this impressive advice. With a touch of humility, she conveys magnetic independence as a writer and speaker. The audiobook draws listeners into her world, making her ideas and suggestions sound accessible and motivating. T.W. © AudioFile 2022, Portland, Maine
Publishers Weekly
02/14/2022
Creativity isn’t just for artists, argues curator Brito (Out There) in this punchy look at the mindsets and skills necessary for innovation. As she writes, “every breakthrough in every industry... comes from people who used their creativity to think differently,” and by examining successes in both business and art, she shows readers how to “turn the mundane into the extraordinary.” Gustav Klimt’s career exemplifies the importance of dipping into more than one area, as he drew from fields including biology and decorative arts to spearhead Vienna’s modernist movement. Innovators at Finnish tech company Polar did something similar when they combined industrial design and medical equipment to develop the precursor to the smartwatch in the 1960s. Coco Chanel made use of a principle Brito calls “combining opposites” in mixing masculine and feminine fashion, and Frank Wang combined opposites, too, when he used an “old camera” for a “new invention” in creating the camera drone in 2006. Each chapter ends with an “Alchemy Lab” exercise meant to help readers integrage the principles into their own lives by doing such things as accepting projects outside one’s comfort zone and setting aside some time every day to think. Those looking to spark some creativity will find this worth a look. (Mar.)
Los Angeles Jeffrey Deitch Gallerist and former director of the Museum of Contemporary Art
'Creative entrepreneur Maria Brito has written a primer on how to unleash and build on our creative potential. Through fascinating case studies and her own career trajectory, she shows how innovators have harnessed their creativity through techniques like improvisation, aggregation, and juxtaposition of opposite concepts. In addition to providing useful examples of creative strategies, the book gives us an absorbing history of creative accomplishment.'
Puma June Ambrose Creative Director
'Interesting, revealing and soulful, 'How Creativity Rules The World' brings something powerful to those who are already creative and to those who want to improve their creativity and their ideas'
Meredith Corporation Catherine Levene President
'How Creativity Rules The World is one of the most fascinating reads on how to harness our immense creative power in business and in life. Maria Brito does a brilliant job, with candor and humor, at demonstrating that we all have everything we need to become innovators, disruptors and changemakers.'
People Magazine
'Not an artist or an entrepreneur? Not a problem. We all have original ideas, and this user-friendly guide shows how to access them and put them to work.'
Daniel H. Pink #1 New York Times bestselling author of WHEN
'Maria Brito has crafted a first-rate guide to creativity that explodes the many myths about the topic and places this elusive ability within anyone's grasp. If you're looking to get unstuck, this is a book for you.'
OCTOBER 2022 - AudioFile
The Argentinian native and former corporate attorney sounds knowledgeable and confident as she performs this historically detailed audiobook on the power of creativity. She studied art history, so the work is full of sparkling stories spanning 600 years about how painters and other artists developed their creativity and discovered fascinating ways to achieve commercial success. These stories and those of many well-known entrepreneurs illustrate the mental processes and attitudes Maria Brito wants her listeners to understand and develop. Her steady and authentic-sounding performance works well in delivering this impressive advice. With a touch of humility, she conveys magnetic independence as a writer and speaker. The audiobook draws listeners into her world, making her ideas and suggestions sound accessible and motivating. T.W. © AudioFile 2022, Portland, Maine
