How to Crowdfund Your Film: Tips and Strategies for Filmmakers
256
How to Crowdfund Your Film: Tips and Strategies for Filmmakers
256Paperback
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Overview
Product Details
| ISBN-13: | 9780857301833 |
|---|---|
| Publisher: | Oldcastle Books |
| Publication date: | 11/01/2018 |
| Pages: | 256 |
| Product dimensions: | 7.50(w) x 9.75(h) x 0.50(d) |
About the Author
Table of Contents
Foreword 9
Introduction to Crowdfunding 11
Traditional Funding Sources vs Crowdfunding 11
Crowdfunding, Crowd Financing and Crowd Sourcing 12
Crowdfunding Models 13
Rewards-Based Crowdfunding 14
Essential Crowdfunding Campaign Elements 15
A Brief History of Crowdfunding 16
Changes in Crowdfunding For Films 17
Success Rate 18
The Advantages of Crowdfunding 19
The Disadvantages of Crowdfunding 22
Weighing up the Advantages and Disadvantages 24
Hosting Your Campaign 27
Kickstarter 27
Indiegogo 30
Seed&Spark 31
Ulule 32
Tubestart 32
Pozible 33
Fundrazr 33
Fundanything 33
Rockethub 34
Slated 34
Seedrs 34
Crowdcube 35
Build Your Own Platform 35
Approaches to Building Your Own Platform 37
Planning Your Campaign 41
Questions to Ask Yourself Before You Start Anything 42
The 5 p's of Pre-Launch Crowdfunding 43
The Ideal Campaign 44
Reasons People Give to Crowdfunding Campaigns 45
Setting Your Campaign Length 46
Budgeting 47
How to Create a Budget for Your Campaign 50
Defining Your Audience 53
Building Your Schedule 57
When to Launch Your Campaign 59
Your Team 62
Crafting Your Campaign Story 67
Story Arcs for Your Campaign Pitch 68
The Five Reasons People Share Things Online 69
What to Include in Your Pitch 69
Tips for Writing Your Pitch 73
Explaining Your Goal Amount 74
Building Trust 75
Risks and Challenges 76
Imagery 77
The Rewards 85
Building Your Rewards 85
How Many Rewards Should you Offer? 87
Why People Give to Crowdfunding Campaigns 88
$1 Rewards 89
Budgeting Your Rewards 90
Shipping Your Rewards 91
Ideas for Rewards 91
Tips for Creating Rewards 93
Prohibited Rewards 94
The Campaign Video 95
Should you Create a Video? 95
Crafting a Video Message Which Works 96
The Sound 98
How Long Should Your Video Be? 99
Technical Requirements 99
Things to be Mindful of 100
Marketing and Promotion 101
Marketing Your Crowdfunding Campaign 101
Email Marketing 102
Social Media Marketing 105
Influencers and Messengers 105
Using Blogs to Widen Your Audience 106
Online Live Events 107
Offline Live Events 107
Paid Marketing 108
Running Your Campaign 111
Just Before you Launch 111
Getting Approval on Kickstarter 112
Final Checks 112
When The Campaign is Live 113
Dealing with Success 114
Tracking How you're Doing 114
Stretch Goals 115
In the Last Few Days 115
Useful Services and Sites 115
After the Campaign is Over 118
Coping with Failure 119
Leveraging Success Into a Long-Term Community 119
Interviews 121
Elliot Chapple, Marketing & Data Wizard at Pozible 123
Chris Jones, Writer & Director of Gone Fishing 125
Mark Tapio Kines, Writer & Director 137
Colin Brown, Editorial Director at Slated 147