From the Publisher
"A street-smart marketing expert, Harvard MBA, and author of bestselling business books gives the ultimate lesson on starting a business from the ground up…It's practical advice that is put on the table in knock-your-socks-off directness that makes sense right away in your gut…. Don't start a business without hearing this essential lesson!"—AudioFile on How to Make Big Money in Your Own Small Business
OCT/NOV 07 - AudioFile
A marketing guru and author of numerous business audios turns his attention to character. Treat customers like family, take pride in your place of business, tip generously, avoid grandstanding, show up on time—all are part of a potpourri of inspiring ideas presented in 54 fast-moving chapters unified by Fox’s humanitarian sensibilities. He has a strong vocal presence—intimate but not so chummy that it interferes with his authority as an expert. He combines basic altruism with the determination of a consultant who believes in both his ideas and his clients. It’s a message that will bring most listeners back to a way of operating that is guided by the Golden Rule and by common courtesy. T.W. © AudioFile 2007, Portland, Maine
