Table of Contents
Introduction 7
Part 1 Setting the Scene for Wellness Coaching: Part 1 sets the background to wellness coaching 9
Module 1 Emerging Healthcare Trends 11
Growth of the wellness Industry 11
The changing face of healthcare 16
Module 2 Integrated Wellness Coaching 29
Defining integrated healthcare 29
The eclectic approach to wellness 30
Definitions of wellness, well-being and health 31
Conventional and complementary healthcare mindsets 32
Areas of life which contribute to wellness 33
The integrated approach of the wellness coach 40
Integrating therapy/treatment and wellness coaching 45
Mindbody integration 46
Integrating limiting client mindsets 54
An integrated wellness coaching example 63
Module 3 Key Issues with Wellness Coaching 66
Differences between coaching, counselling and mentoring 66
Core Coaching competencies 68
How people learn 73
Coaching models 76
The importance of client motivation 84
The importance of managing change 89
Wellness coaching networks 94
Part 2 Wellness Coaching Skills Toolkit: Part 2 offers a practical toolkit of wellness coaching skills you can begin to integrate into your therapeutic practice 99
Module 4 Core Skills Set 101
Wellness Coaching Intro-Pack 101
How to use body language 108
How to use powerful questioning 111
How to use active listening 113
How to develop client rapport 116
How to provide constructive feedback 119
How to facilitate the opening wellness coaching session 121
How to facilitate ongoing wellness sessions 128
How to coach a skill 131
How to end the wellness coaching relationship 132
Module 5 Cognitive Behavioural Coaching 134
Caution! 134
Defining cognitive behavioural coaching 135
The eight-step process to using CBC in wellness coaching 139
Step 1 Setting the scene for CBC 144
Step 2 Problem identification 148
Step 3 Choices and consequences 149
Step 4 Goal selection 152
Step 5 Exploring and challenging faulty thinking 157
Step 6 Decision-making and action planning 175
Step 7 Implementation 177
Step 8 Evaluation 178
Module 6 Additional Skills for Wellness Coaching 180
Biofeedback 180
Stress management 181
Cognitive behavioural coaching (CBC) 181
Relaxation techniques 182
Humanistic psychology 183
Flower remedies 184
Visualization and imagery 184
Nutrition 185
Communication skills 186
Meditation 186
Reiki 187
Pain management 187
Gestalt 188
Emotional intelligence 188
Transactional analysis (TA) 189
Solution-focused brief therapy 189
Rational emotive behaviour therapy (REBT) 189
Environmental wellness 190
Medical qigong 190
Journalling 191
Emotional Freedom Technique (EFT) 191
Positive psychology 191
Neuro-Linguistic Programming (NLP) 192
Multimodal therapy (MMT) 193
Mindfulness-based stress reduction (MBSR) 193
Part 3 Applying Wellness Coaching: Part 3 lays out how you can apply an integrated therapeutic coaching approach to specific wellness niches. It assumes therapists have specific discipline-related skills and knowledge and will include these in their wellness coaching practice. 195
Module 7 Niching Wellness Coaching 197
Choosing a niche market 197
Niche market ideas 202
Creating a diverse business model 213
Your five-step plan to finding your wellness coaching niche 220
Module 8 Applying Wellness Coaching 223
Five ways to deliver wellness coaching 223
Information products 233
Module 9 Marketing Wellness Coaching 239
Consumer buying behaviour 239
What you are selling 243
62 wellness ideas for wellness coaching 244
Creating a wellness coaching marketing plan 251
Last Words 257
References 258
Further Reading 264
Subject Index 267
Author Index 271