How To Make It in the New Music Business: Practical Tips on Building a Loyal Following and Making a Living as a Musician

by Ari Herstand

Overview

Now Magazine: “Top 5 Music Business Books”

Hailed as an “indispensable” guide (Forbes), How to Make It in the New Music Business returns in a significantly revised and expanded third edition.

How to Make It in the New Music Business, since its first publication in 2016, has become the go-to resource for musicians eager to make a living in a turbulent industry. Widely adopted by ambitious individuals and music schools across the world and considered “the best how-to book of its kind” (Music Connection), this essential work has inspired tens of thousands of aspiring artists to stop waiting around for that “big break” and take matters into their own hands. In this highly anticipated new edition, Ari Herstand reveals how to build a profitable career with the many tools at our fingertips in the post-COVID era and beyond, from conquering social media and mastering the digital landscape to embracing authentic fan connection and simply learning how to persevere. This edition breaks down these phenomena and more, resulting in a timeless must-have for anyone hoping to navigate the increasingly complex yet advantageous landscape that is the modern music business.

Product Details

ISBN-13:	9781631494796
Publisher:	Liveright Publishing Corporation
Publication date:	11/05/2019
Edition description:	Second Edition
Pages:	528
Sales rank:	1,100,985
Product dimensions:	9.40(w) x 7.10(h) x 1.70(d)

About the Author

Ari Herstand is a DIY musician who has played over six hundred shows around the country, has performed on The Ellen DeGeneres Show, has charted in the top 10 on iTunes and has had his music featured in countless TV shows, commercials and films. He currently fronts the funk band Brassroots District. In 2012, Herstand launched the music business advice blog Ari’s Take (www.aristake.com), which was nominated by L.A. Weekly as one of the best music blogs of Los Angeles.

Editorial Reviews

"It's a fun and informative read for every artist out there looking to live off their creative craft. The book does a great job of explaining the process of generating royalties and crowdfunding goals, all while delivering important info in a witty and wise tone that’s comprehensive but never condescending."

Rolling Stone - Joshua Kanter

"The best ‘how to’ book of its kind. As a working artist himself, Herstand knows of what he speaks.... The book crackles with the actual experience of being a working artist. Highly recommended."

Music Connection

"There is a great divide between what the young musician thinks being a rock star is and what actually working as a musician entails. Ari fills in the blanks with his lighthearted yet blunt demeanor. He's the informed older brother most of us never got in this crazy, confusing industry."

Andy Grammer

"An indispensable and comprehensive manual on how to navigate the modern music business."

Forbes

"There are a lot of books that attempt to describe how to make and do ‘it’ in the music business. What sets Ari apart is his not only his insatiable curiosity, research and conclusions but also the fact that he is a musician that has actually done the very ‘it’ he writes about. Reading Ari’s book teaches you what the music industry actually is, not what others think it should be."

Jeff Price

"Ari is at the front of the front. He gets it. I've read a hundred how-to-make-it-in-the-music-biz books, and this one is today's definitive, comprehensive manual."

Jack Conte

"Ari Herstand is a leader in the DIY music movement and has written the perfect recipe for success."

Patti Silverman

"Incredibly valuable. Not just for musicians, but for entrepreneurs and anyone else wanting to succeed in the music business. Ari has written the ultimate guide on how to make it in the music business. Incredibly detailed yet fun to read, this is the book that generations of musicians will rely on to build their careers."

Philip Kaplan

"The one book I wish I had when I started doing music four years ago. It’s the new bible for musicians."

Gospel Lee

"There are few careers more difficult than being a professional musician, but How to Make It in the New Music Business will absolutely increase your chances of success. Ari Herstand is a fresh, emerging authority on a music industry that is just taking shape, and a fearless tour guide in a brand-new jungle. I highly recommend this for your music career."

Paul Resnikoff

"No one has ever laid out a roadmap to a successful music career in today’s world as Ari has in his book. Covering things like proper etiquette when emailing promoters to getting your songs placed in film and TV, Ari expedites the sometimes tedious process of learning what it takes to be a professional musician. If you want to take your career seriously, read this book."

Andrew Leib

"Ari understands this space. He gives a tremendous amount of information. Anyone wanting to make music for a living should read this, period."

Peter Hollens

"This is the single best book on the current music business. An absolute must-read for every musician."

Derek Sivers

"At a time when everyone is complaining about how the music industry is not supporting artists, Ari offers hope in the form of practical, usable advice. I know that his DIY-with-a-team approach works, because he, like hundreds of others who follow a similar path, are living their dreams as working musicians."

Bruce Houghton

"The go-to source for navigating the industry’s dire straits. A must-read for musicians."

Billboard

"Ari Herstand tackles the complexities of the music business in a way that any indie artist or songwriter can understand. He’s got deep sympathy for music creators who want to make a living from their art—and a ton of practical advice on how to do it."

Etan Rosenbloom

"Ari is the first person I turn to for advice on anything music business related. It’s especially wonderful because his advice is coming from a place of actual experience. He’s living it."

chart-topping artist vox

"This is a book that not only should every musician read, but this is a book that should remain on your desk by your computer at all times. This is the definitive book for independent musicians."

Wade Sutton

"Every time Ari Herstand writes about a topic in the music industry, he absolutely nails it. Plus, being a full-time musician himself, his insights are that much more valuable to aspiring artists. Couldn’t recommend this book highly enough."

Dave Cool

Ari is at the front of the front. He gets it. I’ve read a hundred how-to-make-it-in-the-music-biz books, and this one is today’s definitive, comprehensive manual.”

CEO of Patreon Jack Conte