How to Set Up & Run a Fashion Label: Third Edition, Updated and Expanded

by Toby Meadows

Overview

To run a successful fashion label you need to know about business as well as design. Packed with tips, case studies, and tasks to help you analyze yourself, your market, and your product, this book is for anyone wanting to start their own fashion, accessories , or footwear business. Thoroughly revised for the social media age, with updated images throughout. With eight new case studies AwaytoMars (Brazil/UK), FFM Dubai (UAE), Picture Organic (France), Vetta Capsule (US), ADAY, Farm, Olivia Burton (UK), and The Goods Department (Indonesia).

Product Details

ISBN-13:	9781786274212
Publisher:	Laurence King Publishing
Publication date:	05/21/2019
Edition description:	3rd Updated, Expanded ed.
Pages:	224
Product dimensions:	6.80(w) x 9.70(h) x 0.80(d)

About the Author

Toby Meadows is founder of TNM Consultancy, working with small to medium labels, chain stores, and designer retailers.

Toby is a Director of womenswear label Belle & Bunty and Visiting Lecturer at the London College of Fashion. He is consultant to the Centre for Fashion Enterprise in London, the British Council, Azyame Incubator Sharjah (UAE), FashionForward (Indonesia), and Inkubaator (Estonia).

Table of Contents

Introduction: Find Your Way 6

Chapter 1 Introduction to the Fashion Industry 10

Chapter 2 Be Your Own Boss 28

Chapter 3 Business Legal Structure 38

Chapter 4 What's In A Name? 48

Chapter 5 Working From Home V Setting Up A Studio 60

Chapter 6 Meet The Team 70

Chapter 7 Know Your Market 82

Chapter 8 Understanding Trends 92

Chapter 9 Product And Image 104

Chapter 10 Getting It Made 118

Chapter 11 Selling Your Collection 136

Chapter 12 Get Your Message Out 164

Chapter 13 Finance 194

Suggested Reading And Resources 218

Glossary 219

Index 222

Picture Credits and Acknowledgments 244