Paperback(Second Edition)
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Overview
Product Details
| ISBN-13: | 9781493007677 |
|---|---|
| Publisher: | Taylor Trade Publishing |
| Publication date: | 03/03/2015 |
| Series: | Home-Based Business Series |
| Edition description: | Second Edition |
| Pages: | 180 |
| Sales rank: | 1,169,608 |
| Product dimensions: | 6.90(w) x 9.90(h) x 0.50(d) |
About the Author
Table of Contents
Acknowledgments xi
Introduction xiii
01 So you Want to Start Your Own Senior Care Business 1
Turn Personal Experience into a Business 2
The Income Realities of a Startup Enterpreneur 3
What It Means to Be Self-Employed 4
The Business Mindset versus the Company or Agency Mindset 5
Elevator Speech for a Highly Personalized Business 7
Resources for the Exploratory Phase 8
Specialization 11
Skills, Experience, Education, and Attitude 13
Blending the Roles of Practitioner and Manager 14
Educational Credentials and Certifications 15
Standards for Quality Service Are Vital 16
Going Solo versus Building an Organization 16
02 From Dreaming to Jumping In 20
Locating and Furnishing Your Home Office 20
Identifying Your Target Client 21
Budgeting 22
Presenting a Professional Appearance 22
Marketing Materials 23
Internet Presence 24
Telephone Expenses 25
Budgeting Your Time 26
Choosing a Specialization 28
Staff 29
03 Setting Up Your Office 31
Office Furniture 31
Communication and Computers 31
Software 32
Printers, Copiers, and Shredders 35
Forms 36
04 The Business Plan: Your Plan of Action 37
Executive Summary 40
Business Description 40
Ownership, Organization, and Management 42
Operating Plan 43
Goals 43
Financial Assumptions 44
Estimate of Startup Costs 45
Profit and Loss and Break-Even Point 46
05 Getting Started 49
Types of Company Ownership 49
Legal Matters 53
Business Checking Account 54
Marketing Materials 55
06 Financial Planning 59
Pricing 59
Labor Costs 60
General and Administrative Costs 61
Supply and Demand 62
Varying Rates 63
Travel Fees 64
Financial Management Tools 64
07 Financial Management 67
Cash Budgets 67
Large Purchases and Capital Budgets 68
Billing and Accounts Receivable 69
8 Taxes and Record Keeping 74
Hiring a Bookkeeper or Accountant 74
Bookkeeping Systems 74
Accounting Software 78
Taxes 79
09 Ethical and Legal Considerations 82
Who Is the Client? 82
Abuse, Neglect, and Exploitation 84
Client's Agents 85
Antitrust Laws 86
Insurance and Documentation 86
Dual Relationships 88
Objective Assessment 90
10 Marketing Your Senior Care Business in Your Community 91
Public Relations Initiatives 91
Public Radio and Television 94
Guerrilla Marketing 94
Networking 97
Public Speaking 99
Self-Publishing Print or E-Books 99
Networking and Professional Organizations 100
11 Virtual Marketing of Your Senior Care Business 102
Online Directories 102
Websites 103
Blogs and Newsletters 107
12 Taking Your Business to the Next Level with Staffing 109
Administrative Support 109
Short-Term Contractors 110
Staffing Agencies 111
Finding Employees 112
Interviewing Job Candidates 114
Hiring Professional Staff As Needed 115
Appendix A Sample Business Titles 117
Appendix B Service Agreement Sample 119
Appendix C Sample Proposal from a Website Designer 121
Appendix D Definitions of Important Legal Roles 124
Appendix E Senior Care Business Resources 126
Appendix F Home-Based Business Resources 129
Appendix G Hiring and Firing Employees 147
Appendix H Tax Issues 153
Index 157
About the Author 164