How to Write Effective Business English: Your Guide to Excellent Professional Communication

by Fiona Talbot

Overview

Unlearn bad habits, sharpen your emails and improve your written communication throughout your business with How to Write Effective Business English. An easy-to-follow guide on how to write with confidence, whether or not English is your first language.

With new chapters on writing well across all disciplines, writing globally, and the impact of social media on workplace communication, this new edition prepares you to clearly liaise with your colleagues and to your target market in order to get your point across.

Not only is this for individuals who want to better their craft and build their confidence, but it's also for multinational companies where communication is vital. Whether you're fluent in English or still learning, all speakers can iron out areas where there are common misconceptions, and bring those skills into their workplace.

Fiona Talbot informs you on how to format your prose to cater for a business world, by using case studies from L'Oréal, Loaf Furniture and Octopus Energy to demonstrate how English is used internationally in business and to teach you how to address different scenarios, whilst putting your best foot forward. Express yourself in business in a clear manner on all platforms, and get your message across with impact.

Product Details

ISBN-13:	9781398609976
Publisher:	Kogan Page, Ltd.
Publication date:	05/30/2023
Edition description:	4th ed.
Pages:	200
Product dimensions:	5.83(w) x 8.82(h) x 0.87(d)

About the Author

Fiona Talbot is an internationally acclaimed business writing author. She works in the UK and internationally, training and advising on how to deliver premier written corporate communication for both native and non-native English speakers in today's digital, global economy. She has featured in major publications such as The Sunday Times, The Irish Times, The Press Association, Accounting Technician and Personnel Management. She is also the author of Improve Your Global Business English, Make an Impact with Your Written English, and Executive Writing Skills for Managers, all published by Kogan Page. Fiona Talbot is based in Chester, UK.

Table of Contents

** Chapter - 00: Introduction; ** Chapter - 01: Business writing today; ** Chapter - 02: Why are you writing?; ** Chapter - 03: It’s crucial to connect at every stage of your career; ** Chapter - 04: Quality matters; ** Chapter - 05: Telling your story through social media; ** Chapter - 06: Standard or variant English – and changing punctuation and grammar; ** Chapter - 07: Writing globally—Or in multinational teams?; ** Chapter - 08: Email and instant messaging; ** Chapter - 09: Practical conventions and common confusions; ** Chapter - 10: Look to the future; ** Chapter - 11: Conclusion: what will you do differently – and better?;

Editorial Reviews

"We today are living in 'the attention economy', whether it be with your own teammates in companies, whether it be with your customers, your consumers or even your family. Having the ability to write with clarity in a compelling way that puts across your point of view and adds value to a piece of communication, is incredibly difficult. So to be equipped with the right tools to help people be more succinct and impactful is hugely important in today's world. This book goes a long way in contributing towards that."

Richard Lawrence

"The book helpfully emphasises that effective writing today isn't just about clarity and conciseness, essential as these are. Today's digital-savvy workforce (and customer base) both expect a great reader experience too. The wide-reaching tips are invaluable, as the author says, 'from entry level to CEO'!"

Fabian Schneider

"As a build from Fiona's previous books, this one deep dives into subjects that are highly relevant when we consider the impact of our written communication today and for the future. I love the references to 'power words' which bring our messaging to life, along with the reminder of 'staying authentic', 'build your own brand' and 'show your inner marketer!' There is something for everyone in this book, from early to experienced career, and it's all incredibly relevant within a global organisation."

Julie Brookfield

"How to Write Effective Business English is an invaluable toolkit for any business... this book really does help to create impactful communication."

Katie Page

"How to Write Effective Business English can make you aware of the pitfalls you encounter every day, and give you a very good chance to get your message right and powerful today, and even better tomorrow."

Gianluca Marcellino

"An absolute must-read... Perfect for those who want to invigorate their written work to really pack a punch."

Paul Corcoran

"If you need a handy toolkit for improving your business writing... then this practical guide is packed with advice, tips and examples to help you do just that. It works for both native and non-native English speakers wishing to inject more vitality and clarity into their business writing."

Louise Stansfield

"Assuming an intermediate knowledge of English, How to Write Effective Business English provides guidelines for further development, deals with real life scenarios and gives readers answers that even their bosses might not know. Focusing on emails, letters, resumes or job applications, How to Write Effective Business English gives readers an easy system for writing clearly, quickly and easily. It will also hold immense practical value to native English speakers who feel that their written business English needs practice. Very highly recommended for community and academic library instructional reference collections."

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