Hugging A Cloud: Profits + Meaning From the Human Side of Business

by Pete Geissler

Overview

Perhaps the biggest lie in business is "If you can't measure it, you can't manage it." Of course that simple aphorism has been proven wrong many times. John Wanamaker, the retail magnate, is famous for saying: "I spend a lot of money on advertising and I know half of it is wasted. Trouble is, I don't know which half." The same is true of accounting, law, and even top management. Hugging a Cloud acknowledges that fact of business life, and goes a step further: The human side of business is difficult or impossible to measure, but it cannot be ignored. Leaders cannot afford to ignore the thinking, behaviors, and relationships that define the human side of business. All, separately and together, contribute in some way to profits+meaning. And they can be measured--perhaps not as precisely as financial ratios can be measured--with simple metrics that create the Profits+Meaning Index, or PMI. PMI, when combined with financial ratios, realistically evaluates the short- and long-term efficiency and prospects of a business and its leadership. Enlightened and forward-thinking leaders will hug the cloud that is the human side of business.

Product Details

BN ID:	2940153231136
Publisher:	The Expressive Press
Publication date:	04/21/2016
Sold by:	Draft2Digital
Format:	eBook
File size:	322 KB

About the Author

Pete Geissler is a freelance professional writer who specializes in management/leadership, engineering/science, and energy/environmental issues. He is deeply concerned about the poor and deteriorating image of business held by the general public and governments, which he feels can be reversed by broadening g the mindsets of managers to be more thoughtful and humane-- without compromising profitability. In The Power of Dignity, Mr. Geissler decries managing for stockholder value as a destructive philosophy, and proposes replacing it with Managing for Dignity. He offers solid empirical and anecdotal evidence that doing so creates sustainable competitive advantage. The first edition of Dignity, published in 2004 as Managing with Conscience for Competitive Advantage, was a Finalist, Best Books 2004, awarded by USA Book News, with this comment: “This wonderful title suggests a management direction that could prevent more of the same large-scale failings (such as the Enron debacle) and restore a sense of social consciousness to management.” John Burroughs, Reviewer, Midwest Book Review, added: “More than just an ethical handbook, (this book) is a ‘must read’ chock full of prosperity-building tips, tricks, and techniques for small and big business managers alike.” Don Nusser, Vice President, Hatch Mott MacDonald, agrees: “Powerfully convincing … a vastly important, necessary change to the way businesses could and should be led … mandatory reading for executives worldwide.” *** The Power of Dignity is the first of Pete Geissler’s leadership books; all are connected thematically by their single purpose: to be the thinking leader’s model for sustainable competitive advantage. The second book is The Power of Writing Well, followed by The Power of Ethics. Leaders who understand and practice these three foundational bulwarks will enhance the productivity, profitability, and competitive advantage of their organizations. The books were born from insights derived from more than forty years consulting with leaders of various businesses and professional associations. Mr. Geissler’s other books include: The Power of Being Articulate; The Power of Writing Well; Divorce can be Such Sweet Sorrow, and BigShots’ Bullshit,.

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