Table of Contents
Preface 1
1 What's this guy doing as a high school teacher? Georges-André Chevallaz 5
2 United States Marine Corps: Transforming civilian "turds" into Marines In twelve not-so-easy weeks Staff Sergeant Donald Giusto 13
3 Director of Forward: Planning, GM Overseas Operations Does he know any words besides four-letter ones? Robert "Bob" Wachtler 27
4 Chairman of the Management Board, Adam Opel AG: The trouble with being a teetotaler is waking up at 8:00 A.M. and realizing that that's the best you're gonna feel all day. Ralph Maso 39
5 Chairman and CEO, BMW AG: A Prussian aristocrat with street-fighter instincts. Eberhard Von Kuenheim 53
6 Chairman and CEO, Ford Motor Company: You might not like him, but you've got to respect him. Philip Caldwell 77
7 Chairman and CEO, Ford Motor Company: The bean counter's bean counter. If it can't be quantified, I don't want to know about it. Harold A, "Red" Poling 97
8 Chairman and CEO, Chrysler Corporation: The name is an acronym for "I Am Chairman Of Chrysler Corporation, Always." Lee Iacocca 123
9 Chairman and CEO, Chrysler Corporation: What you saw wasn't what you got. Robert J. "Bob" Eaton 149
10 Chairman and CEO, Exide Technologies: "The Felon" Arthur M. Hawkins 169
11 Chairman and CEO, General Motors: Superior intelligence and human qualities don't always win. G. Richard "Rick" Wagoner 179
Epilogue 193
Acknowledgments 203
Appendix 205
Index 221