Table of Contents
Part I. Commodities and Manufacturing; 1. Automobiles: Products, Process, and the Decline of U.S. Dominance, John E. Kwoka jr; 2. Beer: Causes of Structural Change, Douglas F. Greer; 3. Broilers: Differentiating a Commodity, Richard T. Rogers; 4. Pharmaceuticals: The Critical Role of Innovation, Larry L. Duetsch; 5. Steel: Decline and Renewal, Donald F. Barnett and Robert W. Crandall; Part II. Distribution and Services; 6. Airline Service: The Evolution of Competition Since Deregulation, Steven A. Morrison; 7. Retail Commercial Banking: An Industry in Transition, Robert M. Adams; 8. Casino Gambling: Competing with Other Forms of Entertainment, Ronald M. Pavalko; 9. Electric Power: Generating Controversy, David B. Patton and Robert A. Sinclair; 10. Health Insurance: Designing Products to Reduce Costs, Lee R. Mobley and H.E. Frech III; 11. Motion Pictures: Competition, Distribution and Efficiences, Stanley I. Ornstein; 12. Nursing Homes: Rising Costs and Added Forms of Service, Joseph A. Giacalone; 13. Microcomputer Platforms: Competition in Software, Thomas Cottrell; 14. Telecommunications: Competition and Network Access, Susan E. McMaster