Integrating Art and Creativity into Business Practice

by Giovanni Schiuma, Antonio Lerro

Overview

Adaptability and sustainability are key factors in the success of any business in modern society. Developing unique and innovative processes in organizational environments provides room for new business opportunities. Integrating Art and Creativity into Business Practice is a key reference source for the latest scholarly research on the tools, techniques, and methods pivotal to the management of arts and creativity-based assets in contemporary organizations. Highlighting relevant perspectives across a myriad of topics, such as organizational culture, value creation, and crowdsourcing, this book is ideally designed for managers, professionals, academics, practitioners, and graduate students interested in emerging processes for entrepreneurship and business performance.

Product Details

ISBN-13:	9781522520504
Publisher:	IGI Global
Publication date:	04/30/2017
Series:	Advances in Business Strategy and Competitive Advantage
Pages:	206
Product dimensions:	7.00(w) x 10.00(h) x 0.69(d)