International Satellite Broadcasting in South Asia: Political, Economic and Cultural Implications

by Srinivas R. Melkote, Ewart C. Skinner (Contribution by), Srvinivas R. Melkote (Contribution by), Sundeep R. Muppidi (Contribution by), Keval J. Kumar (Contribution by)

Overview

International Satellite Broadcasting in South Asia focuses on the increase in the popularity of television in India beginning with the entrance of Hong Kong Based STAR-TV in 1991. This television system, which initially carried mostly Western programs, radically changed the nature of entertainment communications in countries where communications were generally state-controlled. These essays address the political, economic, and cultural significance and impact of transnational satellite networks in India, questioning the cultural effects of Western media programs on the recipient non-Western countries. They contain a survey of STAR-TV and the state-controlled Doordarshan as well as explore issues such as media and identity, pro-social entertainment television and culture as a market force.

Product Details

ISBN-13:	9780761812029
Publisher:	University Press of America
Publication date:	08/20/1998
Edition description:	New Edition
Pages:	342
Product dimensions:	5.34(w) x 8.54(h) x 0.99(d)

About the Author

Srinivas R. Melkote is Professor of Telecommunications at Bowling Green University.

Table of Contents

Chapter 1 Dynamics of Satellite Broadcasting in India and Other Areas
Chapter 2 History of Television in India
Chapter 3 The New Doordarshan
Chapter 4 Responses to Transnational Television in a STAR-struck Land
Chapter 5 Putting Media Policy in its Place
Chapter 6 The Obligation to Provide a Voice for Small Languages
Chapter 7 Cultural Influence of Indian Cinema on Indian Television
Chapter 8 Pictures of a Native Land
Chapter 9 Use of STAR-TV and Doordarshan in India
Chapter 10 Viewing of Doordarshan by Cable Subscribers in Bangalore
Chapter 11 India
Chapter 12 Culture as a "Market Force": Local Consumption of Global Television
Chapter 13 Cultural Transcendence as an Alternate to Cultural Imperialism
Chapter 14 A Critical Examination of a UNESCO Study on Television Flows in Europe and Asia

Editorial Reviews

This small book. . . marks a significant contribution to the literature on international political communication.--Contemporary South Asia

From the Publisher

Comprises 15 contributions on theory, research, and policy issues arising from recent developments in Asian satellite broadcasting, best exemplified by the dramatic rise of international satellite networks such as STAR-TV. Representative topics include a political economy perspective on the history of television in India, cultural influences of Indian cinema on Indian television, an audience-centered case study of Chennai City on the use of STAR- TV and Doordarshan, and a critical examination of a UNESCO study on television flows in Europe and Asia. The focus of many of the contributions are the various aspects of cultural/media imperialism. Annotation c. by Book News, Inc., Portland, Or.

Booknews

This small book.. . marks a significant contribution to the literature on international political communication.

Contemporary South Asia