The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services,and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.
the following tutorials are not related to any specific chapter. they cover the essentials ec technologies and provide a guide relevant resources.
The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services,and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.
the following tutorials are not related to any specific chapter. they cover the essentials ec technologies and provide a guide relevant resources.
![Introduction to Electronic Commerce and Social Commerce](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
Introduction to Electronic Commerce and Social Commerce
435![Introduction to Electronic Commerce and Social Commerce](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
Introduction to Electronic Commerce and Social Commerce
435Hardcover(4th ed. 2017)
Product Details
ISBN-13: | 9783319500904 |
---|---|
Publisher: | Springer International Publishing |
Publication date: | 04/25/2017 |
Series: | Springer Texts in Business and Economics |
Edition description: | 4th ed. 2017 |
Pages: | 435 |
Product dimensions: | 8.27(w) x 10.98(h) x (d) |