Introduction to Graphic Design: A Guide to Thinking, Process, and Style
From your first day learning the basic terms of design, through to bringing together your final portfolio, Introduction to Graphic Design 2nd edition is the perfect companion for your learning jourbaney.

Written by experienced educator and designer Aaris Sherin, this popular textbook is designed for visual learners and explains all the key topics introductory graphic design classes will contain. Concepts covered include layout, narrative, semiotics, colour, typography, production and context, and examples range from packaging design and advertising, through to apps and motion graphics.

- Boxes of "Do's and Don'ts", tips and discussion points
- Practical exercises throughout the book
- Design In Action case studies
- Broad variety of inspirational work from international designers
- Includes advice on design development, research, presenting and critiquing work

This new edition brings together an even more diverse range of featured designers, more coverage of cultural differences and sensitivity considerations, more digital-first design and more critical analysis of trends in graphic design.

"1141580601"
Introduction to Graphic Design: A Guide to Thinking, Process, and Style
From your first day learning the basic terms of design, through to bringing together your final portfolio, Introduction to Graphic Design 2nd edition is the perfect companion for your learning jourbaney.

Written by experienced educator and designer Aaris Sherin, this popular textbook is designed for visual learners and explains all the key topics introductory graphic design classes will contain. Concepts covered include layout, narrative, semiotics, colour, typography, production and context, and examples range from packaging design and advertising, through to apps and motion graphics.

- Boxes of "Do's and Don'ts", tips and discussion points
- Practical exercises throughout the book
- Design In Action case studies
- Broad variety of inspirational work from international designers
- Includes advice on design development, research, presenting and critiquing work

This new edition brings together an even more diverse range of featured designers, more coverage of cultural differences and sensitivity considerations, more digital-first design and more critical analysis of trends in graphic design.

47.95 In Stock
Introduction to Graphic Design: A Guide to Thinking, Process, and Style

Introduction to Graphic Design: A Guide to Thinking, Process, and Style

by Aaris Sherin
Introduction to Graphic Design: A Guide to Thinking, Process, and Style

Introduction to Graphic Design: A Guide to Thinking, Process, and Style

by Aaris Sherin

Paperback(2nd ed.)

$47.95 
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Overview

From your first day learning the basic terms of design, through to bringing together your final portfolio, Introduction to Graphic Design 2nd edition is the perfect companion for your learning jourbaney.

Written by experienced educator and designer Aaris Sherin, this popular textbook is designed for visual learners and explains all the key topics introductory graphic design classes will contain. Concepts covered include layout, narrative, semiotics, colour, typography, production and context, and examples range from packaging design and advertising, through to apps and motion graphics.

- Boxes of "Do's and Don'ts", tips and discussion points
- Practical exercises throughout the book
- Design In Action case studies
- Broad variety of inspirational work from international designers
- Includes advice on design development, research, presenting and critiquing work

This new edition brings together an even more diverse range of featured designers, more coverage of cultural differences and sensitivity considerations, more digital-first design and more critical analysis of trends in graphic design.


Product Details

ISBN-13: 9781350232235
Publisher: Bloomsbury Academic
Publication date: 02/23/2023
Edition description: 2nd ed.
Pages: 256
Sales rank: 131,172
Product dimensions: 8.35(w) x 10.60(h) x 0.65(d)

About the Author

Aaris Sherin is an educator, writer and designer. She is an Associate Professor of Graphic Design at St John's University, Queens, New York. Sherin is a frequent lecturer and speaker at both national and international design conferences. Her writing has been featured in publications such as PRINT Magazine, STEP Inside Design, Form, Leonardo, and Design and Culture.

Table of Contents

Preface
1.Overview of the Field
2. Concepts and Ideas
3. Form and Space
4.Working with Color
5.Typography
6.Using and Creating Imagery
7.Layout and Arrangement
8.Context and Production
Conclusion
Glossary
Index

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