Table of Contents
1. Introduction
Part 1: The Changing Scenarios of Science Communication 2. Insects or Neutrons?: Science News Values in Interwar Britain 3. The Rise and Fall of Science Communication in Late 19th Century Italy 4. From Journalism to Corporate Communication in Post-War Britain 5. Big Science, Little News: Science Coverage in the Italian Daily Press, 1947-1997 6. Growing, but Foreign Source Dependent: Science Coverage in Latin America 7. The Latest Boom in Popular Science Books
Part 2: Science Writing: Practitioners’ Perspectives 8. Telling Stories, not Educating People 9. The Sex Appeal of Science News 10. Science Stories that cannot be Told 11. Chiara Palmerini: Science Reporting as Negotiation 12. Why Journalists Report Science as they do 13. How the Internet Changed Science Journalism 14. The End of Science Journalism
Part 3: Public Relations for Science -
Practitioners’ Perspectives 15. The Royal Society and the Debate on Climate Change 16. PR for Physics of Matter: Tops… and Flops 17. Communication by Scientists or Stars? 18. A PR Strategy Without a PR Office? 19. Public Engagement of Science in the Private Sector: A New Form of PR? 20. The Strength of PR and the Weakness of Science Journalism 21. The Use of Scientific Expertise for Political PR: The Donana and Prestige Cases in Spain
Part 4: International Commentary 22. Sharon Dunwoody: USA - Focus on the Audience 23. Australia: Co-Ordination and Professionalisation 24. South Africa: Building Capacity 25. South Korea: The Scandal of Professor Hwang Woo-Suk 26. Japan: A Boom in Science News