Keep the Faith reintroduced
Bon Jovi after almost four years of side projects and hiatuses. The musical climate had shifted considerably in that time, a fact that wasn't lost on the band.
Faith blatantly brought to the surface the
Bruce Springsteen influence that was always lurking in
Bon Jovi's sound, and used it to frame
Faith's more serious interpretation of the band's
pop-metal groove.
"I Believe" and
"I'll Sleep When I'm Dead" both amped up the blue-collar,
gospel revivalist feel of
Springsteen's
"Tunnel of Love," dropping in triumphant power chord changes to ensure arena readiness. But
Bon Jovi also took a page from
Springsteen's Big Book of Epic Songwriting, padding
Faith's center with ambitious balladry and a nearly ten-minute story-song,
"Dry County," that wouldn't be out of place on a '70s
rock album. Elsewhere, the hit single
"Bed of Roses" wisely aimed for the verdant
adult contemporary pastures pointed to by
Bryan Adams with 1991's
"(Everything I Do) I Do It for You," instead of gripping stupidly to the Aqua-Netted mane of
glam rock power balladry. Some of the album's straightforward
hard rock songs faltered, since they didn't sizzle like the band's vintage material and fell flat next to more inspired material like
"In These Arms." But while miles of open highway separated the songwriting of
Jon Bon Jovi and his mates from that of
Springsteen,
Keep the Faith deserves plenty of points for ambition, and it did succeed in updating the band's sound -- even if the replacement parts were bought used. ~ Johnny Loftus