Key Concepts in Public Relations
An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.
1100331861
Key Concepts in Public Relations
An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.
36.49 In Stock
Key Concepts in Public Relations

Key Concepts in Public Relations

by Sandra Cain
Key Concepts in Public Relations
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Key Concepts in Public Relations

Key Concepts in Public Relations

by Sandra Cain

Overview

An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.

Product Details

ISBN-13: 9781350314863
Publisher: Bloomsbury Publishing
Publication date: 04/30/2009
Series: Key Concepts
Sold by: Barnes & Noble
Format: eBook
Pages: 264
File size: 2 MB

About the Author

SANDRA CAIN is a Senior Lecturer in public relations, communication and writing at Southampton Solent University, UK. She is a member of the Chartered Institute for Public Relations and the Society of Authors. Her publications to date include seven books, several chapters in books and numerous magazine articles.
SANDRA CAIN is a Senior Lecturer in Public Relations, Communication and Writing at Southampton Solent University, UK.

Table of Contents

300-400 concepts and terms, organized alphabetically.

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