Key Success Factors of SME Internationalisation: A Cross-Country Perspective

by Noémie Dominguez, Ulrike Mayrhofer

Overview

This collective book offers a cross-country perspective on the internationalisation of small and medium-sized enterprises (SMEs). Scholars from prestigious institutions in Europe, North America, Australia and China provide new insights on how SMEs develop and perform their international activities. Their innovative approach is particularly useful to understand the major role played by SMEs in today’s global economy. 

The authors identify key factors that facilitate the international expansion of SMEs. They explain how SMEs can succeed in their development in both mature and emerging economies. Their findings are based on quantitative surveys and in-depth case studies, and the resulting recommendations are provided to help SME managers increase the performance of their international activities.

Product Details

ISBN-13:	9781787542785
Publisher:	Emerald Publishing Limited
Publication date:	08/22/2018
Series:	International Business and Management , #34
Pages:	272
Product dimensions:	5.98(w) x 9.02(h) x (d)

About the Author

Noémie Dominguez is Associate Professor of International Business at iaelyon School of Management, University of Lyon. She is directing a Master's degree in "International Business Realities". Her teaching and research interests include international business and strategic management, namely exports, networks, strategies and decision-making in the internationalisation process of SMEs (and also in the context of emerging countries).
Ulrike Mayrhofer is Professor of International Business at iaelyon School of Management, University of Lyon, where she is the Vice-Dean for Corporate Relations, the Academic Director of the International MBA, and the Head of the International Business Team at the Magellan Research Center. Her research focuses on internationalisation strategies of companies in mature and emerging markets.

Table of Contents

Introduction
Part I: Major drivers of SME internationalisation
A global mindset - still a prerequisite for successful SME internationalisation? Lasse Torkkeli, Niina Nummela and Sami Saarenketo 
Entrepreneurial marketing as a key driver of early and sustained internationalisation; Birgit Hagen and Antonella Zucchella
The impact of inter-firm collaborations on SME internationalisation; Pervez N. Ghauri and Ulf Elg
Entry mode strategies: Are SMEs any different? Maria Cristina Sestu, Antonio Majocchi and Alfredo D’Angelo
The high-performing SMEs in traditional manufacturing sectors: Innovation and foreign operation modes; Cristina Villar Garciá and José Pla-Barber
Part II: Key success factors of SME internationalisation in mature markets
The role of support services during the internationalisation of Finnish software SMEs; Olli Kuivalainen, Jani Lindqvist, Mika Ruokonen and Sami Saarenketo 
How can promotion agencies impact SME internationalisation? The case of the French company SLAT; Noémie Dominquez and Ulrike Mayrhofer
Internationalisation strategies and processes of the German Mittelstand; Stefan Schmid
Market entry strategies, innovation and performance of SMEs in the service sector; Katharina Maria Hofer and Alexandra Baba
Part III: Key success factors of SME internationalisation in emerging markets
Québec SME risk management and exports to Asian countries; Josée St-Pierre, Richard LaCoursiere and Sophie Veilleux
Succeeding in the Chinese market: The case of the French company Mixel Agitators; Noémie Dominquez and Ulrike Mayrhofer 
Strategies for internationalisation: How Chinese SMEs deal with distance and market entry speed; Christiane Prangeand Youzhen Zhao
Motivations to internationalise: Evidence from Brazilian shoe firms; Luisa Campos, Catherine Axinn, Susan Freeman and Gabriele Suder 
Conclusion

Editorial Reviews

Business scholars from Europe, North America, Australia, and China provide new insights on how small and medium-sized enterprises (SME) develop and perform international activities. They cover major drivers of SME internationalization, and key success factors of SME internationalization in mature markets and in emerging markets. Among their topics are entrepreneurial marketing as a key driver of early and sustained internationalization, the role of support services during the internationalization of Finnish software SMEs, internationalization strategies and processes of the German Mittelstand, strategies for internationalization: how Chinese SMEs deal with distance and market entry speed, and motivations to internationalize: evidence from Brazilian shoe firms.

Annotation ©2018

Business scholars from Europe, North America, Australia, and China provide new insights on how small and medium-sized enterprises (SME) develop and perform international activities. They cover major drivers of SME internationalization, and key success factors of SME internationalization in mature markets and in emerging markets. Among their topics are entrepreneurial marketing as a key driver of early and sustained internationalization, the role of support services during the internationalization of Finnish software SMEs, internationalization strategies and processes of the German Mittelstand, strategies for internationalization: how Chinese SMEs deal with distance and market entry speed, and motivations to internationalize: evidence from Brazilian shoe firms.

Annotation ©2018