Step into the captivating world of an ambitious entrepreneur in her early twenties as she embarks on the exhilarating journey of launching a makeup company. Koyvoca offers a compelling insider's perspective, unveiling the triumphs, challenges, and profound lessons learned along the way.
Divided into three distinct parts, this book takes readers on an immersive exploration of the entrepreneurial experience.
Part 1: The Story
In this section, readers will be taken behind the scenes, witnessing the moments when the brand goes viral. Courtney shares details of the brand's inception, the arduous process of building a customer base, and the transformative impact of making waves in the competitive world of cosmetics.
Part 2: The Questions
Delving into the less glamorous aspects of entrepreneurship, Part 2 tackles the tough questions that arise when running a business. Courtney delves into the realities of owning and managing a company, especially from the perspective of being a Black business owner. She explores the true cost of products, scammers, and gives advice on how to grab packaging for those that are interested in DIY makeup.
Part 3: The Dupes
In a delightful twist, Part 3 unveils the secrets behind some of the most coveted products that appeared in Koyvoca's collection. Readers are treated to detailed formulas and techniques, allowing them to recreate the magic of Koyvoca's innovative makeup line. This section serves as a homage to the brand's creativity and offers beauty enthusiasts an opportunity to experiment and express their unique style.
Throughout Koyvoca, one burning question looms: Is Koyvoca ever coming back? This book provides the answer, resolving the mystery and offering closure to the brand's passionate followers. Whether you are an entrepreneur, a makeup enthusiast, or simply someone seeking inspiration, this book will inspire you to chase your dreams.
