Those who aren't espanolhablantes (Spanish speakers) may have a hard time believing just how vast the market for Spanish-language
rap is. But in fact, both Latin America and Spain are full of MCs who earn a living rapping exclusively in Spanish. The
reggaeton hybrid (which blends
hip-hop,
dancehall and
Latin rhythms) is huge (especially among Puerto Ricans, Dominicans and Cubans), although there are countless Latino MCs who aren't part of
reggaeton -- including the Milwaukee-based Mexican group
Kinto Sol, whose rapping is strictly en espanol on
La Sangre Nunca Muere. Comparable to albums by
David Rolas and
Jae-P, this 2005 release represents the conscious side of
Latin rap. The CD's front cover offers a "parental advisory/explicit content" warning, but don't let that fool you; despite the inclusion of some R-rated lyrics at times,
La Sangre Nunca Muere is ultimately a very uplifting
rap album -- gritty and hard-hitting, but ultimately uplifting. In Spanish,
La Sangre Nunca Muere means "The Bloodline Never Dies," and the importance of family is a major theme on this CD. Rapping about the social and economic struggles of Mexican immigrants in the United States,
Kinto Sol's members stress that that la familia is the backbone of the Mexican community. In fact,
Kinto Sol is very much a family affair; three of its members are hermanos (brothers). Tracks like
"No Se Puede Comprar" (
"You Can't Buy It"),
"Esa Es Familia" (
"That's Family") and
"Pase lo Que Pase" (
"Come What May") have a very spiritual quality, which isn't to say that
Kinto Sol is trying to force religious dogma down anyone's throat; on this CD, family values are promoted in a totally non-sectarian way. Anyone who has appreciated the Spanish-language recordings of
David Rolas and
Jae-P will also find a lot to admire about
La Sangre Nunca Muere. ~ Alex Henderson