Launching Your Books Without Losing Your Mind

by Gail Z. Martin

Overview

Approximately 200,000 - 400,000 books are published each year just in the U.S. (figures vary depending on who's counting and what's included.)
When my first book was published, I promised myself that, no matter how everything turned out, I was going to do everything possible to make my books successful. I've learned a lot as my series has progressed. I've seen some techniques work beyond my wildest imagination, while a few fizzled. Now, I want to share those insights with you so that your new book has the best chance for success. This book shares my secrets for successful book tours, attention-getting internet promotions, exciting websites and dynamic media interviews. You'll also discover tips I gathered some of my author friends, who have learned the hard way what worked and what didn't.
You don't have to be an extrovert to make these techniques work for you. Many of these techniques can be done online without ever having to go in front of a crowd. If you're not shy, there are more options open to you. Likewise, you don't need a degree in marketing to market your book successfully. On the other hand, anything you've ever learned or observed about successful sales and marketing won't hurt. So dive in with enthusiasm. Experiment, remix and recombine my suggestions. Find an approach that works for you. Just get out there and live your dream!

Product Details

ISBN-13:	9781936695249
Publisher:	Comfort Publishing, LLC
Publication date:	03/01/2010
Sold by:	Barnes & Noble
Format:	eBook
File size:	376 KB

About the Author

Gail Z. Martin is a bestselling author, international speaker and marketing expert. She owns DreamSpinner Communications, specializing in helping small businesses improve their marketing results in 30 days. Gail is the author of 30 Days to Social Media Success (Career Press) and The Thrifty Author's Guide to Launching Your Book (Comfort Publishing) She's also the host of the Shared Dreams Marketing Podcast. Gail is also the author of the bestselling Chronicles of the Necromancer fantasy adventure series (The Summoner, The Blood King, Dark Haven, and Dark Lady's Chosen) published by Solaris Books and distributed by Simon & Schuster. Her newest book, The Sworn: Book One in The Fallen Kings Cycle begins a new series for Orbit Books.

Table of Contents

Chapter 1 Marketing Is the Author's Responsibility

Chapter 2 How an Author is a Book's Best Friend

Chapter 3 The WIIFM Principle: For You, Your Readers and the Media

Chapter 4 Reality Check: How Book Marketing Really Works

Chapter 5 Real-Life Budgeting-Money, Time and Resources

Chapter 6 Creating Your Breakthrough Book Marketing Plan

Chapter 7 Countdown! - Six Months until Launch

Chapter 8 Five Months until Launch

Chapter 9 Four Months until Launch

Chapter 10 Three Months until Launch

Chapter 11 Two Months until Launch

Chapter 12 One Month until Launch

Chapter 13 LAUNCH!

Chapter 14 Launch Plus 1 Month

Chapter 15 Launch Plus 2 Months

Chapter 16 Launch Plus 3 Months

Chapter 17 Launch Plus 4 Months

Chapter 18 Launch Plus 5 Months

Chapter 19 Launch Plus 6 Months

Chapter 20 Now What?