Library Services for Online Patrons: A Manual for Facilitating Access, Learning, and Engagement
212
Library Services for Online Patrons: A Manual for Facilitating Access, Learning, and Engagement
212Paperback
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Overview
Academic libraries are wonderful resources for university students and faculty on campus, and public libraries thrive on providing targeted in-person services such as storytime, makerspaces, and adult programming. It can be easy, however, to forget about the large population of students, faculty, and community members who access library resources and use library services remotely.
Library Services for Online Patrons reaches out to patrons who are not—or not always—located on campus or who seldom—if ever—visit libraries' physical facilities and who may not be aware of or able to equitably use library services. The authors focus on ways to organize library resources using principles of design and to cater library services to the specific needs of online students, faculty, and community members. They also address how to effectively target marketing to the online population and how to collaborate with campus and community stakeholders who work directly with them.
Product Details
| ISBN-13: | 9781440859526 |
|---|---|
| Publisher: | Bloomsbury Academic |
| Publication date: | 10/16/2019 |
| Pages: | 212 |
| Product dimensions: | 6.14(w) x 9.21(h) x 0.45(d) |
About the Author
Jason Coleman is head of the Library User Services Department and associate professor at Kansas State University Libraries.
Laura Bonella is academic services librarian and associate professor at Kansas State University Libraries.
Adam Wathen is the associate director for system-wide services at Johnson County Library in Overland Park, KS.
Table of Contents
Introduction xi
Chapter 1 Taking Stock of Your Library Stefanie Buck 1
Introduction 1
Guiding Documents 2
Read the Standards! 2
Strategic Plans 3
Know the Accreditation Requirements for Your Institution 3
Who Are You? 3
Understand Your Position 3
Get to Know Your Department and Colleagues 4
Take Stock of Your Own Skillset 4
Policies and Procedures 5
Learn the Policies: Library and institution 5
Stakeholders and Partners 6
What Data Is Already Available to You? 7
CASE STUDY: Developing a Needs Assessment Survey for Online Users 8
Get to Know Your Instructors 11
CASE STUDY: Assessing Faculty Use of Library Services and Resources in the Learning Management System 11
Marketing 13
The Curriculum 13
Program Goals 14
Information Literacy Instruction 14
Collections and Resources 14
Tools and Technology 15
Conclusion 17
Chapter 2 Learn about Your Patrons and Set Goals to Serve Them Joelle E. Pitts 19
Introduction 19
Learn about Your Patrons 19
User-Centeredness 19
Needs Analysis 21
Evidence-Based Decision Making 24
Setting Goals to Serve Online Patrons 25
SMART Goals 25
Technical Considerations 26
Short-Term versus Long-Term Goals for Online Patrons 27
CASE STUDY: The One UWI Library 28
Conclusion 30
Chapter 3 Inclusive Design Joelle E. Pitts 31
Introduction 31
Principles of Universal Design 32
Universal Design for Online Library Patrons 34
Standards and Checklists 38
Universal Design for Learning 39
CASE STUDY: Practical Techniques for Teaching Online in a UDL-Friendly Way 40
The UD Paradox 43
Inclusive Practices 43
CASE STUDY: Using Microsoft Office's Accessibility Checker 44
One Size Doesn't Fit All 45
Chapter 4 Reference for Online Patrons Jason M. Coleman 47
Introduction 47
Guiding Principles 48
American Library Association Guidelines 48
Best Practices 48
Building Your Service Portfolio 53
CASE STUDY: Virtual Consultations 54
Connecting Patrons to Reference Personnel 56
CASE STUDY: A Model for Engaging Students with Online Research Consultations 59
Embedding Help at the Point of Need 61
CASE STUDY: Bringing the Library to the Students with LibGuides LTI Integration 63
CASE STUDY: Supporting Online Users with a Frequently Asked Questions Knowledge Base 67
Champion Your Services and Your Employees 71
Chapter 5 Instruction for Online Patrons Natalie Haber 73
Introduction 73
Instructional Design 73
Learning Outcomes and Backward Design 74
ADDEE 74
CASE STUDY: Developing Synchronous Library Instruction for Online Nursing Courses 76
Doing Good Assessment 79
Assessment Techniques in the Online Environment 80
Assessment Planning 81
Finding Lesson Plans and Learning Objects 83
CASE STUDY: A Collaborative Model for Online Instructional Design 83
Scaffolding Online Library Instruction 86
Strategies for Scaffolding 86
CASE STUDY: Personal Librarians for Online Learners 87
Some Tips for Designing Content 89
Graphic Design and Text 89
Chunking 89
Active Learning and Motivation 90
CASE STUDY: Engaging Students during Synchronous Library Instruction 90
Best Practices for Creating Videos 92
Some Tools to Consider 93
Screencasting 93
Animated Tutorials 93
Interactive Tutorials 94
CASE STUDY: Creating Free Online Branching Games with PowerPoint Skills 94
Technological Considerations 96
Conclusion 97
Chapter 6 Embedded Librarianship Elaine Sullo 99
Introduction 99
What Is Embedded Librarianship? 99
Models of Embedded Librarianship 100
Time Commitment 101
The Practicalities of Providing Embedded Librarian Services 102
CASE STUDY: A Model of Integrated learning 104
Impact on Student Learning 106
Conclusion 107
Chapter 7 Relationship Building Karla Aleman 109
Introduction 109
Reasons for Building Relationships 109
Mission, Vision, and Goals 110
User Experience 111
Connecting with Partners 111
Possible Associates 111
CASE STUDY: A Train-the-Trainer Course for Faculty Instructors 113
Approaching a Potential Partner 116
CASE STUDY: "Wait, There's a Distance learning Librarian?" 117
Planning a Partnership 119
CASE STUDY: We're All Better Together: Cross-Campus Collaborations to Support Online Students 119
Goals and Relationship Types 122
CASE STUDY: Teaming Up to Support Online Patrons 124
Formalizing the Partnership 126
Conclusion 128
Marks of a Good Relationship 128
Chapter 8 Marketing Services for Online Users Laura Bonella 131
Introduction 131
Assess Availability 131
Determine Baseline Knowledge 132
Creating a Survey 132
CASE STUDY: Surveying Our Distance Users 133
Acting on Survey Results 136
Creating New Marketing Materials 136
Distributing Marketing Materials 138
Creating New Services 138
Assessing Marketing 139
CASE STUDY: It's What Happens after Failure That Counts 140
Be Persistent 142
Chapter 9 Advocating for Your Online Users Laura Bonella 143
Introduction 143
Planning for Change 143
Access to Electronic Collections 144
Licensing 144
Connectiqng 146
CASE STUDY: Providing Technical Support to Online Patrons 147
Discoverability 150
Access to Physical Collections 150
Delivering Electronically 150
Delivering Physically 150
CASE STUDY: Service Excellence: Free Return Shipping for All Patrons Who Are Off Campus 151
Access to Services 154
Reference and Research Consultation Services 154
Instruction 154
Programs 154
Marketing and Outreach 155
Sustaining Success 155
Continuously Explore User Needs 155
Keep Up with Online Technology 156
Chapter 10 Online Access to Public Library Services Adam Wathen 163
Discovery 163
Content 166
Programming and Outreach 168
Conclusion 171
Appendix: Additional Resources 175
Glossary 179
References 181
About the Editors and Contributors 187
Index 191