From the Publisher
The many shades of aspiration ― from the utilitarian to the romantic, Lilliput Land, by Rama Bijapurkar, provides fascinating insights into India’s consumption story ― HINDU BUSINESS LINE
Lilliput Land: How Small is Driving India's Mega Consumption Story
One of the largest consumer markets of the world, India is made up of lots and lots of small consumers-each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital infrastructure that does billions of unique and small transactions every day.In her new book, Rama Bijapurkar dismisses the easy and simplistic view of the Indian demographic and embraces all the complexities and opportunities that new India has to offer.
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Lilliput Land: How Small is Driving India's Mega Consumption Story
One of the largest consumer markets of the world, India is made up of lots and lots of small consumers-each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital infrastructure that does billions of unique and small transactions every day.In her new book, Rama Bijapurkar dismisses the easy and simplistic view of the Indian demographic and embraces all the complexities and opportunities that new India has to offer.
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Lilliput Land: How Small is Driving India's Mega Consumption Story
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Product Details
| BN ID: | 2940192048382 |
|---|---|
| Publisher: | Penguin Random House |
| Publication date: | 05/21/2024 |
| Edition description: | Unabridged |
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