Logo Design

by Julius Wiedemann (Editor)

Overview

A good logo can glamorize just about anything. Now available in our popular Klotz format, this sweeping compendium gathers diverse brand markers from around the world to explore the irrepressible power of graphic representation. Organized into chapters by theme, the catalogue explores how text, image, and ideas distill into a logo across events, fashion, media, music, and retailers.

Featuring work from both star names and lesser-known mavericks, this is an excellent reference for students and professionals in design and marketing, as well as for anyone interested in the visuals and philosophy behind brand identity.

Product Details

ISBN-13:	9783836556347
Publisher:	TASCHEN
Publication date:	04/10/2015
Series:	Bibliotheca Universalis
Edition description:	Multilingual Edition
Pages:	664
Sales rank:	668,467
Product dimensions:	5.51(w) x 7.68(h) x (d)

About the Author

Julius Wiedemann studied graphic design and marketing and was an art editor for newspapers and design magazines in Tokyo before joining TASCHEN in 2001. His titles include the Illustration Now! and Record Covers series, as well as the infographics collection and books about advertising and visual culture.

Editorial Reviews

This funky little book brings together diverse logos from across the worlds of fashion, the media, and music, and explains the creative process that went into creating them.

The Independent

An excellent visual reference…

Curve Magazine

This funky little book brings together diverse logos from across the worlds of fashion, the media, and music, and explains the creative process that went into creating them.

London The Independent