Lucky or Smart?

Luck is a part of life, and everyone, at one point or another, gets lucky. But luck is a big part of business life and perhaps that biggest part of entrepreneurial life. At the very least, entrepreneurs must believe in luck. Ideally, they can recognize it when they see it. And over time, the best entrepreneurs can actually learn to create luck.


As Bo Peabody, entrepreneur extraordinaire, explains: “My formula for getting lucky in business is reasonably simple: Start a company that fundamentally innovative, morally compelling, and philosophically positive. Create and aura of authenticity around your start-up by carefully crafting your mission and communicating it with charisma and passion. “Our company will quickly attract smart, inspired people who will work very hard. Treat all these people fairly. Provide them with a clear action plan and give them the latitude to exercise their creativity.


The result: serendipity, luck, success, and, ultimately, money. And the only smart thing about this formula is that I understand that on a day-to-day basis my brain has very little to do with any of it.”

1100824885
Lucky or Smart?

Luck is a part of life, and everyone, at one point or another, gets lucky. But luck is a big part of business life and perhaps that biggest part of entrepreneurial life. At the very least, entrepreneurs must believe in luck. Ideally, they can recognize it when they see it. And over time, the best entrepreneurs can actually learn to create luck.


As Bo Peabody, entrepreneur extraordinaire, explains: “My formula for getting lucky in business is reasonably simple: Start a company that fundamentally innovative, morally compelling, and philosophically positive. Create and aura of authenticity around your start-up by carefully crafting your mission and communicating it with charisma and passion. “Our company will quickly attract smart, inspired people who will work very hard. Treat all these people fairly. Provide them with a clear action plan and give them the latitude to exercise their creativity.


The result: serendipity, luck, success, and, ultimately, money. And the only smart thing about this formula is that I understand that on a day-to-day basis my brain has very little to do with any of it.”

16.95 In Stock
Lucky or Smart?

Lucky or Smart?

by Bo Peabody

Narrated by Bo Peabody

Unabridged — 1 hours, 50 minutes

Lucky or Smart?

Lucky or Smart?

by Bo Peabody

Narrated by Bo Peabody

Unabridged — 1 hours, 50 minutes

Audiobook (Digital)

$16.95
FREE With a B&N Audiobooks Subscription | Cancel Anytime
$0.00

Free with a B&N Audiobooks Subscription | Cancel Anytime

$19.95 Save 15% Current price is $16.95, Original price is $19.95. You Save 15%.
START FREE TRIAL

Already Subscribed? 

Sign in to Your BN.com Account


Listen on the free Barnes & Noble NOOK app


Related collections and offers

FREE

with a B&N Audiobooks Subscription

Or Pay $16.95 $19.95

Overview

Luck is a part of life, and everyone, at one point or another, gets lucky. But luck is a big part of business life and perhaps that biggest part of entrepreneurial life. At the very least, entrepreneurs must believe in luck. Ideally, they can recognize it when they see it. And over time, the best entrepreneurs can actually learn to create luck.


As Bo Peabody, entrepreneur extraordinaire, explains: “My formula for getting lucky in business is reasonably simple: Start a company that fundamentally innovative, morally compelling, and philosophically positive. Create and aura of authenticity around your start-up by carefully crafting your mission and communicating it with charisma and passion. “Our company will quickly attract smart, inspired people who will work very hard. Treat all these people fairly. Provide them with a clear action plan and give them the latitude to exercise their creativity.


The result: serendipity, luck, success, and, ultimately, money. And the only smart thing about this formula is that I understand that on a day-to-day basis my brain has very little to do with any of it.”


Product Details

BN ID: 2940169076875
Publisher: Listen & Live Audio, Inc.
Publication date: 08/09/2024
Edition description: Unabridged
From the B&N Reads Blog

Customer Reviews