Machiavelli, Marketing and Management

by Phil Harris, Andrew Lock, Patricia Rees

Overview

This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today‘s manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and includes topics such as:* modern management* governa

Product Details

ISBN-13:	9781134605675
Publisher:	Taylor & Francis
Publication date:	04/20/2000
Sold by:	Barnes & Noble
Format:	eBook
Pages:	256
File size:	3 MB

About the Author

Patricia Rees

Andrew Lock

Phil Harris

Table of Contents

Foreword
BEATRICE RANGONI MACHIAVELLI

PART 1
Introduction

PART 2
Marketing

PART 3
Management

PART 4
Political management

PART 5
Machiavellian management thought in modern times

PART 6
End piece