Making Money, Making Music: History and Core Concepts

by David Bruenger

Overview

Making Money, Making Music offers tools to encourage creative and adaptive entrepreneurship in the music business. Written for the classroom and the workplace, it introduces readers to core principles and processes and shows how to apply them adaptively to new contexts, facilitating a deeper understanding of how and why things work in the music business. By applying essential concepts to a variety of real-life situations, readers improve their capacity to critically analyze and solve problems and to predict where music and money will converge in a rapidly evolving culture and marketplace.

Product Details

ISBN-13:	9780520292598
Publisher:	University of California Press
Publication date:	09/06/2016
Edition description:	First Edition
Pages:	304
Product dimensions:	5.90(w) x 8.90(h) x 0.70(d)

About the Author

David Bruenger is the founding director of the Music, Media, and Enterprise Program at Ohio State University.

Table of Contents

Introduction 1

1 Musical Experience as Transaction 5

2 Transience to Permanence 30

3 The Rise of Commercial Markets 50

4 Media Revolutions 70

5 Convergence and Crossover 91

6 Massification 110

7 Scaling and Selling Live Performance 138

8 Visual Media 161

9 Artists, Audiences, and Brands 180

10 Digitization 200

11 State of the Art 219

Notes 245

Bibliography 271

Index 287

Editorial Reviews

"This book will satisfy the need for a textbook on the music industry that emphasizes its entrepreneurial facets . . . Summing up: Recommended"

CHOICE