Management Crisis and Business Revolution

by John Harte (Editor)

Overview

Formerly a top operational manager with multinational organizations, John Harte applies his hands-on knowledge of the business world to provide a realistic examination of workplace and marketplace conditions. In place of reasoned management and disciplined organization, Harte depicts daily distractions, disorder, vagueness, and confusion. Instead of the logical processes described in classroom case histories with rational solutions, he provides tales of an abundance of irrational judgments, personal foibles, and business follies.

Harte has witnessed the demise of many companies—some of which, in his opinion, could have been saved. With over thirty years' experience to draw on, he analyzes why so many businesses and products fail, when others succeed. He examines the amazing progress of Japan and other Pacific Asian countries; explains the decline of German, Canadian, British, and French management practices; and provides strategies for top management and the marketplace.

The business sectors described in this all-encompassing book include: high-technology; fast-moving packaged consumer goods; manufacturing and retailing consumer durables soft goods; fashion products; service sector industries; manufacturing, wholesaling, and retail trade; and a whole range of new service industries. His unusually tough-minded view will benefit business entrepreneurs, managers, and executives, as well as those interested in the study of business and marketing.

Product Details

ISBN-13:	9781412853668
Publisher:	Transaction Publishers
Publication date:	05/30/2014
Edition description:	New
Pages:	478
Product dimensions:	6.00(w) x 9.00(h) x (d)

About the Author

John Harte is a former director general of the Canadian Institute of Marketing. He worked in South Africa for J. Walter Thompson, the global advertising and marketing agency, for whom he advised the Unilever Group of Companies, and was the vice-president of marketing for General Electric’s domestic appliance division.

John Harte is a former director general of the Canadian Institute of Marketing. He worked in South Africa for J. Walter Thompson, the global advertising and marketing agency, for whom he advised the Unilever Group of Companies, and was the vice-president of marketing for General Electric’s domestic appliance division.

Table of Contents

Preface to the Paperback Edition
Foreword
Introduction: The Management Jungle

Part I: Principles

1. The Marketing Evolution
2. Innovation—The Key to the Future
3. The Killing Fields
4. Disposition of Forces
5. Satisfying Customers
6. Planning for Survival and Growth
7. Right Attitude
8. What Motivates People

Part II: Practices

9. The Power of Words
10. Human Limitations
11. Leadership and Management Styles
12. Responding to Challenges
13. Picking Winners
14. Oiling the Works
15. Hiring the Best Brains
16. Dynamics of Change

Appendix
Notes
Index

Editorial Reviews

This is a learned book about the mistakes made by top managers of all size companies in the areas of management and marketing… The appendix provides an excellent bibliography for each chapter, with scholarly, business, and newspaper citations. Graduate; faculty; professional.” —D. W. Huffmire, Choice "John Harte's book is a masterpiece, offering an Olympian panoramic view 'from the top’ in its treatment and scope of management practices, which must rank with the works of Peter Drucker, Michael Porter, John Kotter, Gary Hamel and C. K. Prahalad.

"This work...fills a long-standing void in the management literature. It addresses key issues of concern to any marketing executive aiming at future market leadership, as well as students wanting to understand the dynamics of their future business environment and its multiple relationships 'beyond the numbers.' The book imparts a tremendous amount of practical wisdom not found in other books on business or marketing management. Highly recommended! "One can only stand amazed at the breadth of Mr. Harte's understanding and his ability to present important business principles, facts and management practices in an interesting and thought-provoking whole-organization framework. The case this book makes for understanding the relationships involving business principles and practices, customer expectations and the global marketing environment, is an important one not found elsewhere. Most of these issues are still not taught at business schools." —James A. Schauer, president of Easton Marketing Services Limited "Extremely well researched. Extremely insightful. A book not to be missed by anyone following the marketing revolution of our time." —Marcio M. Moreira, vice chairman and chief creative officer, McCann Worldgroup "This is a substantial book written by one whose practical experience and business insights are evident on every page. Readers can expect a long read and in the end a very satisfying one. John Harte eschews the usual text book approach of endless references and citations. Instead, he unabashedly tells us how he sees things, and what his rich business life has taught him. This is of great value. It is a pity that more business leaders do not do the same." —Ronald McTavish, dean of the Faculty of Business and professor of marketing. Brock University, Ontario "A very thorough and extremely well researched book outlining the art and science of management. Drawing upon his extensive international management experience and marketing wisdom, John Harte gives us a broad view of management's many problems and possibilities." —Jim Clemmer, president and CEO, The Clemmer Group Inc., Ontario "This book draws attention to the realities of the workplace and explores the effectiveness of established management theories in our modern corporate society. The speed and extent to which modern technological change affects both commerce and society creates greater demands on management and the need to understand what the business enterprise is really about is paramount to ensure success. The author has successfully contributed to this debate and the book is recommended to all business managers and those involved in management education.” —Norman Waite, director of education, Chartered Institute of Marketing, United Kingdom

From the Publisher