What makes an art gallery successful? How do galleries ensure their marketing is right? How should galleries best approach new markets and customers, while still serving their loyal clientele? Based on the results of an anonymous survey sent to more than 8,000 galleries in the US, UK, and Germany, Magnus Resch's insightful examination of the business of selling art, newly updated and revised, is a compelling read, with an approach that is both aspirational and practical.
What makes an art gallery successful? How do galleries ensure their marketing is right? How should galleries best approach new markets and customers, while still serving their loyal clientele? Based on the results of an anonymous survey sent to more than 8,000 galleries in the US, UK, and Germany, Magnus Resch's insightful examination of the business of selling art, newly updated and revised, is a compelling read, with an approach that is both aspirational and practical.
Management of Art Galleries
152
Management of Art Galleries
152Paperback(Revised)
Product Details
| ISBN-13: | 9780714877754 |
|---|---|
| Publisher: | Phaidon Press |
| Publication date: | 08/02/2018 |
| Edition description: | Revised |
| Pages: | 152 |
| Sales rank: | 704,457 |
| Product dimensions: | 5.70(w) x 8.20(h) x 0.70(d) |