Managing in Uncertainty: Theory and Practice / Edition 1

by Constantin Zopounidis, Panos M. Pardalos

Overview

This book provides a new point of view on the subject of the management of uncertainty. It covers a wide variety of both theoretical and practical issues involving the analysis and management of uncertainty in the fields of finance, management and marketing.
Audience: Researchers and professionals from operations research, management science and economics.

Product Details

ISBN-13:	9780792351108
Publisher:	Springer US
Publication date:	08/31/1998
Series:	Applied Optimization , #19
Edition description:	1998
Pages:	541
Product dimensions:	6.10(w) x 9.25(h) x 0.36(d)

Table of Contents

A review of country risk assessment approaches: New empirical evidence.- Political risk and sk market development.- Construction of a simplified index of country risk: The case of Europe.- The importance of order for the decision in uncertainty.- Business and economic education — criteria for choice of studies and student expectations.- Chaotic oscillations in real economic time series data: Evaluation of logistic model fit and forecasting performance.- Evaluation of a neuro-fuzzy scheme forecasting exchange rates.- Economics of energy and treatment of uncertainty to incorporate environmental considerations in investment decisions.- Mergers in the Spanish savings banks and their presence in the market: A cause-effect analysis on an autonomous scale.- On distributions for sk returns: A survey of empirical investigations.- A case study of use of artificial options in the Athens Sk Exchange.- Multicriteria decision aid in credit cards assessment.- Memory-based advertising effectiveness techniques: Recall versus recognition.- Controlling uncertainty in a Spanish national and European setting faced with illicit advertising.- Theory and practice about risk in the incorrect management associations between store image and private label products in Spanish supermarkets.- The effectiveness of the shopwindow and its relationship with the types of consumer purchase. An empirical study.- Identifying consumer’s preferences using artificial neural network techniques.- Market simulations via rule induction: A machine learning approach.- Artificial neural networks systems for multiple criteria decision making.- Study of determinant factors in the associationism of the franchisors in Spain.- Franchising: All around the world.- Forecasting in marketing planning. Forecastingperformance of the logistic model and applications of S-4 model.- Implementation of a performance measurement framework in Greek manufacture: An empirical research.- Dialectic approach of risks’ perception (the case of prefecture of Thessaloniki).- Investigation of the urban risk system of Thessaloniki’s city complex.- Manager motivation facing the imponderable of uncertainty.- Application of multivariate techniques to assess the relationship between organizational culture and innovation process.- The establishment of cooperative agreements among SMEs: An appropriate way to reduce uncertainty.- Firms facing uncertainty: The cooperation option.- Social economy organizations in a world in transition.- Total quality management in action: Implementing ways in Spanish companies.- Budgetary control based on activities cost, total quality and ISO 9000 norms.- Causes of changes in top management.- Part-time work in Europe: A review of major trends.- Unknown loss in Spain: Concern about the distribution sector.- Author Index.

Editorial Reviews

Papers from a September 1997 conference held in Greece provide a new point of view on the management of uncertainty. They cover both theoretical and practical issues involving the analysis and management of uncertainty, with sections on finance, management, and marketing, each divided into four subtopics. Subtopics include country risk assessment, quantitative techniques in business economics, advertising techniques and consumer policy, franchising in business development, multivariate data analysis in risk management, and cooperative management. Of interest to researchers and professionals from operations research, management science, and economics. Annotation c. by Book News, Inc., Portland, Or.

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