Table of Contents
Preface ix
Chapter 1 Managing Media Work Mark Deuze Brian Steward 1
Section I Management and the Creative Industries 11
Chapter 2 Media Management in Theory and Practice Bozena I. Mierzejewska 13
Chapter 3 The Management of the Creative Industries: From Content to Context Chris Bilton 31
Chapter 4 Managing Strategy and Maximizing Innovation in Media Organizations Lucy Küng 43
Section II Media Work, Policy, and Economics 57
Chapter 5 New Media Policies Terry Flew 59
Chapter 6 Global Deregulation and Media Corporations Philip M. Napoli 73
Chapter 7 The New International Division of Cultural Labor Toby Miller 87
Section III Media Professions 101
Journalism
Chapter 8 Journalism in a Network Jane B. Singer 103
Chapter 9 Atypical Newswork, Atypical Media Management Mark Deuze Leopoldina Fortunati 111
Chapter 10 On the Wisdom of Ignorance: Knowledge and the Management of Contemporary News Organizations Pablo J. Boczkowski 121
Chapter 11 Understanding Multinational Media Management Tim Marjoribanks 133
Television and Film
Chapter 12 The Organization of Film and Television Production Keith Randle 145
Chapter 13 Producing Filmed Entertainment Alisa Perren 155
Chapter 14 New Firms in the Screen-Based Media Industry: Startups, Self-Employment, and Standing Reserve Charles H. Davis 165
Chapter 15 Connecting the Dots: Structure, Strategy, and Subjectivity in Entertainment Media Susan Christopherson 179
Advertising, Public Relations, and Marketing Communications
Chapter 16 Advertising: Structure, Agency, or Agencement? Liz McFall 191
Chapter 17 From Full-Service Agency to 3-D Marketing Consultants: "Creativity" and Organizational Change in Advertising Sean Nixon 199
Chapter 18 Advertising Management and Professional Identity in the Digital Age Chris Hackley Amy Rungpaka Tiwsakul 209
Chapter 19 Managing Global Public Relations in the New Media Environment Marina Vujnovic Dean Kruckeberg 217
New Media Work
Chapter 20 The Culture of Gamework Aphra Kerr 225
Chapter 21 Same as the Old Boss? Changes, Continuities, and Careers in the Digital Music Era Eric Harvey 237
Chapter 22 "Life Is a Pitch": Managing the Self in New Media Work Rosalind Gill 249
Section IV Future Perspectives 263
Chapter 23 Managing Media Companies Through the Digital Transition Annet Aris 265
Chapter 24 Urgent Aphorisms: Notes on Organized Networks for the Connected Multitudes Geert Lovink Ned Rossiter 279
Index 291
About the Editor 301
About the Contributors 302
