Marketing and Retail Pharmacy

by Colin Gilligan, Robin Lowe, Peter Cattee

Overview

Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories.

Product Details

ISBN-13:	9781315348858
Publisher:	Taylor & Francis
Publication date:	10/11/2021
Sold by:	Barnes & Noble
Format:	eBook
Pages:	176
File size:	1 MB

About the Author

Colin Gilligan (Author) , Robin Lowe (Author) , Peter Cattee (Author)

Table of Contents

The challenges facing pharmacies; so what is marketing?; developing the customer-centred pharmacy - the first few steps; environmental pressures and the parable of the boiled frog; planning for success (part one) - assessing your planning skills; planning for success (part two) - developing the marketing plan; using the marketing audit and the marketing effectiveness review to assess the true level of the pharmacy's capability - revisiting your strengths and weaknesses; developing the pharmacies marketing mix; setting the standards of customer care - the Blackpool rock phenomenon; internal marketing, leadership and teamworking - fighting the Napoleonic complex; implementing the plan and making things happen.