This fourth edition:
• Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries
• Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis
• Covers timely topics such as online retailers, social media networks (e.g. Tik Tok), social media influencers and marketing ethics
This textbook is essential reading for students studying marketing communications or a related topic.
John Egan is Professor of Marketing at Regent’s University, London.
This fourth edition:
• Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries
• Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis
• Covers timely topics such as online retailers, social media networks (e.g. Tik Tok), social media influencers and marketing ethics
This textbook is essential reading for students studying marketing communications or a related topic.
John Egan is Professor of Marketing at Regent’s University, London.
Marketing Communications
432Marketing Communications
432Paperback(Fourth Edition)
Product Details
ISBN-13: | 9781529781212 |
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Publisher: | SAGE Publications |
Publication date: | 02/06/2023 |
Edition description: | Fourth Edition |
Pages: | 432 |
Product dimensions: | 7.44(w) x 9.68(h) x (d) |