Marketing Fine Art Photography

by Alain Briot

Overview

In Marketing Fine Art Photography, Alain Briot offers practical, up-to-date and field-tested marketing techniques from the viewpoint of a fine art landscape photographer who earns a living from the sale of his fine art prints.

In recent years as the field of photography has exploded, many photographers consider selling their work to make a profit and to help defray the high costs of equipment. But, many photographers don't have the business and marketing knowledge required to successfully sell fine art photographs; and many of those who have tried have been met with disappointment. Until now, little information of value has been available. Marketing Fine Art Photography is here to answer your questions about making a business out of your passion.

Alain Briot teaches that by taking control of the selling process, you can increase your profits and, ultimately, direct your own destiny. Briot's approach is based on offering quality not quantity; and offering something unique, rather than something that is mass-produced. Though directed toward selling fine art, this method can be applied to other products.

After a series of trials and errors, Briot devised a marketing system that allowed him to get out of debt, pay for a state-of-the-art studio, and purchase his first home, all from the sale of his photography. Briot has taught fine art photography marketing to numerous students in seminars, through one-on-one consulting, and through his Marketing Mastery tutorial DVD.
i
Topics include:

• Defining fine art photography
• Wholesale, retail, and consignment
• Knowing your customer
• Where to sell and how to price fine art
• Fundamentals of marketing and salesmanship
• Profitability and honesty in business
• Packing and shipping fine art
• Common marketing mistakes
• The unique selling proposition (USP)

Product Details

ISBN-13:	9781933952550
Publisher:	Rocky Nook
Publication date:	06/11/2011
Pages:	320
Sales rank:	752,709
Product dimensions:	8.10(w) x 10.00(h) x 1.10(d)

About the Author

Alain Briot is one of today's leading contemporary landscape photographers. Originally from Paris, France, he attended the Academie Nationale des Beaux Arts where he studied drawing and oil painting from 1977 to 1980. Briot then began his study of photography at the American Center in Paris.

After visiting the American Southwest, Briot became enthralled with the artistic potential this landscape afforded and in 1986 he relocated to the U.S. He began his study of photography at Northern Arizona University, earning his Bachelor's Degree in 1990 and his Master's Degree in Visual Communication in 1992.

From 1995 to 2002, Briot lived at Canyon de Chelly, Arizona, in the heart of the Navajo Nation. Living there allowed him to become intimately familiar with Native American arts and culture, which is evident in the frames and matting designs he uses.

Briot's goal is to create the most exciting and beautiful photographs possible. His equipment—be it cameras, software, etc.—is chosen for the ability to make this possible.

Alain Briot is a columnist on the highly respected Luminous Landscape website, and is a popular teacher of photography workshops. He currently lives and works in Phoenix, Arizona with his wife Natalie. Learn more about Alain at www.beautiful-landscape.com.

Table of Contents

Downloadable Resources Selling Fine Art Photography Chapter 1: Taking Control of Your Destiny Chapter 2: What is Fine Art Photography? Chapter 3: Wholesale, Consignment, or Retail? Chapter 4: Quantity or Quality What to Sell and Where to Sell It Chapter 5: What to Sell Chapter 6: Where to Sell Fine Art Photographs Chapter 7: How to Price Fine Art Photography Chapter 8: Best Sellers The Fundamental Aspects of Marketing, Salesmanship, and Business Chapter 9: The 26 Fundamental Principles of Successful Marketing Chapter 10: The 26 Fundamental Principles of Salesmanship Chapter 11: The Seven Fundamental Principles of a Successful Business Selling Your Work at Shows Chapter 12: How to Sell Your Photographs at Art Shows Chapter 13: Show Booth Examples and Layouts Chapter 14: Packing and Shipping Your Photographs Personal Skills Chapter 15: Fine Art Photography Skills Chapter 16: The 25 Most Common Marketing Errors Business and Marketing Tools Chapter 17: Business Tools Chapter 18: Marketing Tools Chapter 19: Marketing Venues Chapter 20: Vitae, Biography, and Artist Statement Chapter 21: Warranties and Unique Selling Points Conclusion Appendices Appendix A – Art Questionnaire Appendix B – Resources and Materials