Marketing HRD Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs / Edition 1

by Jerry W. Gilley, Steven A. Eggland

Overview

Boost the image of your HRD department and carve a solid niche inthe organizational chart for your position.

Discover how to:

* Heighten the visibility of HRD
* Earn employee commitment to your programs
* Ensure that your programs are cost-effective and contribute tothe bottom line

This handy guide explains how to use a range of marketing toolsincluding client research, cost/benefit analyses, and promotionaltechniques to implement a strategic HRD marketing plan.

Product Details

ISBN-13:	9781555424022
Publisher:	Wiley
Publication date:	04/16/1992
Series:	Management Series
Edition description:	1st ed
Pages:	264
Product dimensions:	5.12(w) x 11.02(h) x 1.18(d)

About the Author

Jerry W. Gilley and Steven A. Eggland are the authors of Marketing HRD Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs, published by Wiley.

Table of Contents

1. Why HRD Professionals Must Be Marketing Oriented
2. Placing the Organization's Needs First: Meeting Expectations forHRD
3. Generating Interest and Participation in Training
4. Initiating a Strategic Marketing Plan for HRD: The FirstSteps
5. Market Research and Segmentation: Offering the Right Program atthe Right Time
6. Setting Program Prioroties and Allocating Limited Sources
7. Weighing the Costs and Benefits of Proposed Programs
8. Raising the Visibility of HRD Within the Organization
9. Communicating the Values and Benefits of HRD Persuasively
10. Putting Plans into Action: Sixteen Steps for Marketing HRDSuccessfully

Editorial Reviews

Shows human resource development professionals how to develop and implement a plan to make their work and programs more visible within the company, and to engage the support of employees and decision makers. Acidic paper. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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