Marketing Tourism Destinations: A Strategic Planning Approach / Edition 1

by Ernie Heath, Geoffrey Wall

Overview

Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and systems.

Product Details

ISBN-13:	9780471540670
Publisher:	Wiley
Publication date:	04/16/1992
Pages:	240
Product dimensions:	6.20(w) x 9.30(h) x 0.80(d)

About the Author

Ernie Heath is Director of Tourism Promotion for the South AfricanTourist Board, in Pretoria. Previously, he was Director of theInstitute for Planning Research at the University of PortElizabeth, South Africa.

Geoffrey Wall is Professor of Geography at the University ofWaterloo, Canada. He has written several books on tourism and isinternationally known as a research scholar.

Table of Contents

Framework for Tourism Planning and Marketing.

Environment and Resource Analysis.

Regional Goal and Strategy Formulation.

Target Marketing and Regional Positioning Strategy.

Regional Marketing Mix Strategy.

Regional Organization and Management Supporting Systems.

Summary and Conclusions.

References.

Index.