Mbusiness: The Strategic Implications of Mobile Communications

by Stuart Barnes

Overview

MBusiness: The Strategic Implications of Mobile Communications presents recent theory and evidence on wireless information technologies and their application in business. Such information is useful in both the classroom and for interested practitioners contemplating new technological developments.


MBusiness is a very fast moving area and consequently there is a need to provide relevant material for those who wish to understand the subject. This text provides recent teachings, moving beyond existing wireless technology publications, and differentiates itself strongly via its emphasis on the strategic business application of mobile communications. It stands apart by virtue of the degree of academic rigour with which it tackles the material and is an excellent resource for teaching and learning in the classroom.

Product Details

ISBN-13:	9780750656238
Publisher:	Taylor & Francis
Publication date:	08/11/2003
Pages:	264
Product dimensions:	6.12(w) x 9.19(h) x (d)

Read an Excerpt

Accessible introduction to wireless technology and its impact on business.

Table of Contents

Overview of wireless markets; Chapter 1 The mobile commerce value chain in consumer markets; Chapter 2 Wireless applications in the firm's value chain; Strategic wireless technologies; Chapter 3 Experiences with Japan's iMode service, Sid L. Huff; Chapter 4 The Wireless Application Protocol as a platform for mobile services; Chapter 5 Under the skin: short-range embedded wireless technology; Chapter 6 Location positioning technologies and services; Emerging wireless applications; Chapter 7 Enterprise mobility: concept and cases; Chapter 8 Wireless digital advertising; Chapter 9 Banking on wireless devices; Chapter 10 Assessing the quality of WAP news sites – the WebQual/m approach, Richard T. Vidgen;