"You will not believe how elaborate, intricate and insidious the McDonald Monopoly fraud of the 90's was. Brian and James weave a story so fantastic you can't believe it's real - but it is! Their HBO series was amazing but here they deliver in a way you can't miss."—Tom Segura, comedian and bestselling author of I'd Like to Play Alone, Please
The McDonald's Monopoly promotional game of the 1980s and 1990s was one of the most successful marketing gimmicks in US corporate history. Millions of Americans played for the chance to win cash, cars, and other big-ticket items. Sales shot up a whopping 40 percent every time McDonald's ran the promotions — but, as exposed in the wildly-entertaining McMillion$ documentary series — the game itself was rigged. For nearly the entire run of the promotion, there were no legitimate winners. Now with this book, all the face-melting details from the documentary series have been expanded with sometimes hilarious behind-the-scenes revelations as a pair of mismatched FBI agents zero in on the criminal mastermind behind the scheme. McMillion$ is a McMasterpiece of the burger crimes genre.—Evan Wright, author of Generation Kill and American Desperado.
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McMillions: The Absolutely True Story of How an Unlikely Pair of FBI Agents Brought Down the Most Supersized Fraud in Fast Food History
McMillions: The Absolutely True Story of How an Unlikely Pair of FBI Agents Brought Down the Most Supersized Fraud in Fast Food History
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Product Details
BN ID: | 2940160642307 |
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Publisher: | Hachette Audio |
Publication date: | 08/06/2024 |
Edition description: | Unabridged |
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