Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.
1120020690
Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.
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Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies
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Product Details
ISBN-13: | 9781137375469 |
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Publisher: | Palgrave Macmillan |
Publication date: | 11/19/2014 |
Sold by: | Barnes & Noble |
Format: | eBook |
Pages: | 166 |
File size: | 2 MB |
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