Media Criticism in a Digital Age: Professional And Consumer Considerations / Edition 1

by Peter B. Orlik

Overview

Media Criticism in a Digital Age introduces readers to a variety of critical approaches in analyzing audio and video discourse on radio, television and the Internet. It applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of both programming and advertising content.

Product Details

ISBN-13:	9781138913165
Publisher:	Taylor & Francis
Publication date:	08/21/2015
Pages:	624
Product dimensions:	7.00(w) x 10.00(h) x (d)

About the Author

Peter B. Orlik is director and professor in Central Michigan University’s School of Broadcast & Cinematic Arts. Industry experience includes work as copywriter, radio announcer/music director, and television promotions executive. He was the 2001 recipient of the Broadcast Education Association’s Distinguished Education Service Award (that organization’s highest honor) and a 2003 inductee into the Michigan Broadcasting Hall of Fame.

Table of Contents

List of Illustrations

List of Critiques

Preface

Acknowledgments

SECTION ONE: CRITICAL ROOTS

1 The Essence of Criticism

2 Critical Functions

3 Criticism and the Communication Process

4 Knowledge Acquisition and Processing

SECTION TWO: CRITICAL INGREDIENTS

5 Tonal and Talent Ingredients

6 Stage-Molding Ingredients

SECTION THREE: CRITICAL GRATIFICATIONS

7 Business Gratifications

8 Consumer Gratifications

SECTION FOUR: CRITICAL APPROACHES

9 Depiction Analysis

10 Structural Analysis

11 Probing Ethics and Values

12 Aesthetics and Art

13 The Logic of Aesthetic Form

SECTION FIVE: CRITICAL CONCLUSIONS

14 Reality Programming

15 Composite Criticism

Appendix: Specimen Scripts

The Cosby Show: "Theo’s Holiday"

The Newsroom: "Dinner at Eight"

The Simpsons: "Bart Sells His Soul"

Index

Editorial Reviews

Criticism that attacks without analysis does no good. What we need are knowledgeable critics capable of examining the media and providing intelligent insight. Media Criticism in a Digital Age provides the tools to prepare thoughtful media commentators who are capable of helping us better understand media. Dom Caristi, Professor, Ball State University

Using personal experience and reasoned scholarship, Orlik incorporates the fundamentals of traditional media criticism into an accessible approach to dealing with new and emerging media. David Byland, Editor, Journal of Media Education

Orlik shows media consumers as well as media practitioners (and wannabes) how to evaluate the ever-changing media industries and their products through various approaches, especially "composite criticism." Such assessment provides comprehensive, effective, and meaningful critiques – both positive and negative – that contribute to media literacy in the 21st century. Louise Benjamin, Professor, Associate Dean for Academic Affairs, College of Arts and Sciences, Kansas State University

From the Publisher