Media/Impact: An Introduction to Mass Media

by Shirley Biagi

Overview

Providing a thorough overview of each major medium, this text's discussion is enhanced by three integrated themes: media as business; media and technological change; and media and political, social, and cultural institutions. It includes a focused examination of the history, ethics, regulation and technology that surrounds and controls the media. It explores and concludes with critical arguments about the overall effects of media today as well as economic, social, cultural, and political consequences of the media on society.

Product Details

ISBN-13:	9798214135519
Publisher:	Cengage Learning
Publication date:	07/11/2024
Edition description:	13th ed.
Pages:	404
Product dimensions:	6.00(w) x 1.25(h) x 9.00(d)

About the Author

Shirley Biagi is a professor in the Department of Communication Studies at California State University, Sacramento. Her bestselling text, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, is also published in Canadian, Greek, Spanish, and Korean editions. Biagi has authored several other Wadsworth Communication texts, including MEDIA/READER: PERSPECTIVES ON MASS MEDIA INDUSTRIES, EFFECTS AND ISSUES and INTERVIEWS THAT WORK: A PRACTICAL GUIDE FOR JOURNALISTS. Along with Marilyn Kern-Foxworth, she is co-author of FACING DIFFERENCE: RACE, GENDER AND MASS MEDIA. She served as Project Interviewer for the Washington Press Club Foundation Women's Oral History Project and was Editor of American Journalism, A Journal of Media History, published by the American Journalism Historians Association.

Table of Contents

Preface. 1. You in the New Information Age. 2. Newspapers. 3. Magazines. 4. Books. 5. Radio. 6. Recordings. 7. Television. 8. Movies. 9. New Media, On-line Media and the Web. 10. Advertising. 11. Public Relations. 12. Mass Media and Social Issues. 13. Media Ownership and Press Performance. 14. Law and Regulation. 15. Ethics. 16. A Global Media Marketplace. Student Resource Guide: Glossary of Media Terms. Media Research Directory. End Notes. Index.

Editorial Reviews

"One of the most engaging Mass Communication textbooks. Biagi presents a thorough and balanced exploration of media and its supporting industries. Her writing challenges students to understand the uses of media and the potential future impact that media will have on all of our lives."

"MEDIA/IMPACT is a terrific introductory mass communication textbook, with excellent supplemental materials for instructors and a manageable amount of content for students. The chapters are organized in a way that connects the historical and current trends of the media with the students' lives."

From the Publisher