Media, Sports, and Society / Edition 1

by Lawrence A. Wenner

Overview

Media, Sports and Society provides a foundation for research on the communication of sports. The volume is framed by a seminal article outlining the parameters of the communication of sports and pointing to major issues that need to be addressed in the relationship between sports and media. Contributors examine the theoretical, cultural and historical issues, the production of media sports programming, its content and its audience. Individual chapters include a discussion of the spectacle of media sports, a comparison of Super Bowl Football and World Cup Soccer, a consideration of the spectators' enjoyment of sports violence, the rhetoric of winning and the American dream, and a fascinating examination of gender harmony and sports in

Product Details

ISBN-13:	9780803932449
Publisher:	SAGE Publications
Publication date:	08/01/1989
Edition description:	New Edition
Pages:	320
Product dimensions:	0.73(w) x 5.50(h) x 8.50(d)

Table of Contents

	Preface	7
Part I	Overviews
1	Media, Sports, and Society: The Research Agenda	13
2	Media Made Sport: A History of Sports Coverage in the United States	49
3	Cultural Studies and the Sports/Media Complex	70
Part II	The Media Sports Production Complex
4	Sports Programming: Scheduling, Costs, and Competition	97
5	Professional Sports Organizations: Media Strategies	120
6	Making Spectacle: A Case Study in Television Sports Production	134
Part III	Media Sports Content
7	The Super Bowl Pregame Show: Cultural Fantasies and Political Subtext	157
8	Super Bowl Football Versus World Cup Soccer: A Cultural-Structural Comparison	180
9	The Rhetoric of Winning and Losing: The American Dream and America's Team	204
10	Drugs and (Len) Bias on the Sports Page	225
Part IV	The Audience for Media Sports
11	The Audience Experience with Sports on Television	241
12	Viewers' Enjoyment of Televised Sports Violence	270
13	Sex Typing, Sports Interests, and Relational Harmony	290
	About the Contributors	312