Table of Contents
Introduction The Curse of Cassandra 1
Part 1 Hard Messengers 19
1 Socio-Economic Position 27
Fame, Fortune and Being Recognised without Being Recognised
2 Competence 57
Expertise, Experience and Why Potential Beats Reality
3 Dominance 83
Power, Superiority and When Command Trumps Compassion
4 Attractiveness 119
Cute Babies, Beauty Taxes and the Upsides of Averageness
Part 2 Soft Messengers 143
5 Warmth 151
Likeable Leaders, Humble Servants and When Cooperation Defeats Conflict
6 Vulnerability 179
Self-Disclosures, Identifiable Victims and How Openness Can Unlock Closed Minds
7 Trustworthiness 207
Core Principles, Conflicts of Interest and Those Who Are as Faithful as Their Options
8 Charisma 243
Vision, Surgency and the Mystery of Magnetism
Conclusion Listening … Believing … Becoming 263
Acknowledgements 283
References 285
Index 321