Milady's Standard Cosmetology 2004 / Edition 1

by Milady, Arlene Alpert, Ruth Roche

Overview

Milady's Standard Textbook of Cosmetology has led the way in cosmetology education for 80 years by changing to meet the evolving needs of students and the market. With this new edition, the changes are dramatic. The fresh new text layout, completely new and reorganized chapters, and all new photography and illustrations provide the open, easy-to-follow format that students need with the reliability that is the hallmark of Milady. By changing to meet the needs of today's students and educators, the Standard remains the number-one choice for cosmetology programs throughout the United States, Canada, and the world. The new Standard is organized into six parts containing 26 chapters, each written by an industry expert in the field, creating an immediate connection to the professional world. New chapters and content were decided upon after extensive research in the form of 600 surveys, two focus groups, and 36 in-depth reviews. With that as a starting point, Milady recruited 20 of the top experts in the field to contribute to the text, followed by a reworking of their material by a professional writer to ensure a uniform reading level throughout. Another three dozen reviewers were enlisted to evaluate the material, ensuring the accuracy and comprehensiveness of the content. The result is the most reliable cosmetology textbook available, one that covers all essential information in a contemporary, easy-to-use manner.

Product Details

ISBN-13:	9781562538804
Publisher:	Cengage Learning
Publication date:	09/10/2002
Edition description:	Older Edition
Pages:	956
Product dimensions:	8.50(w) x 10.90(h) x 1.50(d)

About the Author

Milady is the leading provider of comprehensive cosmetology educational and professional solutions for over 80 years.

Table of Contents

Foreword. Preface. Part One: Orientation. Cosmetology: The History and Opportunities. (Lisha Barnes). Life Skills. (Arlene Alpert). Your Professional Image. (Mary Beth Janssen). Communicating for Success. (Catherine Frangie). Part Two: Cosmetology Sciences. Decontamination and Infection Control. (Sue Sansom, Darlene Hudson). Basics of Anatomy and Physiology. (Deborah Beatty). Basics of Chemistry and Electricity. (John Halal). Hair Care. Properties of the Hair and Scalp. (John Halal). Principles of Hair Design. (Mary Brunetti). Shampooing, Rinsing, and Conditioning. (Mary Brunetti). Haircutting. (Ruth Roche). Hair Styling. (Mary Brunetti). Braiding. (Diane Bailey with Toni Love). Hair Extensions, Enhancements, and Wigs. (Vivienne Mackinder with Diane Bailey). Chemical Texture Services. (John Halal). Haircoloring. (Colleen Hennessey). Skin Care. Histology of the Skin. (Aly Evirs). Removing Unwanted Hair. (Jane Crawford). Facials. (Margrit Altenburg). Facial Makeup. (Teresa Samarco). Nail Care. Nail Structure and Growth. (with Pam Rowland). Manicuring and Pedicuring. (with Pam Rowland). Advanced Nail Techniques. (with Pam Rowland). The Business of Cosmetology. The Salon Business. (Catherine Frangie with Carey Nash). Seeking Employment. (Letha Barnes). On the Job. (Catherine Frangie).