Mission: How the Best in Business Break Through

by Michael Hayman, Nick Giles

Overview

The best in business are defined by mission: a singular cause, a defining ambition. They stand out as campaigners, activists fighting to lead industries and redefine them. And they win through with momentum, explosive growth that outruns the competition. From tech pioneers Google and Airbnb, to retail giant Whole Foods Mission shows how business is changing people's lives through the power of purpose, culture and campaigning. Uncover the secrets of what it takes to succeed: how to discover and define your commercial purpose, hone it into a campaign and turn customers into advocates.

Product Details

ISBN-13:	9780241247068
Publisher:	Penguin UK
Publication date:	10/01/2016
Pages:	240
Sales rank:	433,888
Product dimensions:	5.10(w) x 7.60(h) x 0.70(d)

About the Author

Michael Hayman and Nick Giles co-founded Seven Hills, the 'Best Corporate Consultancy in the world' (Holmes Report). Michael is a co-founder of StartUp Britain, Chairman of Entrepreneurs at Coutts and an Honorary Fellow at the University of Cambridge Judge Business School. Nick works closely with high growth firms in the UK, US and Asia. He is an ambassador for the Hong Kong government's venture programme, and an advisory board member of Tech London Advocates.

Table of Contents

Introduction xi

1 Mission 1

2 Campaigning 20

3 Momentum 58

4 Becoming a Campaigner 69

5 Conviction 89

6 Culture 108

7 Collaboration 131

8 Story 145

9 The Communicator-in-Chief 163

10 Failure 185

11 Growth 203

Conclusion: The Times They Are A-Changin' 219

Acknowledgements 225

Editorial Reviews

"Mission shows how purpose has become essential to today's business leaders. Capitalism can best flourish if based on new, ethical and socially-motivated foundations and this book shows why purpose-driven businesses are winning out, and acting as a force for good in society." —John Mackey, founder, Whole Foods


"This book shows how companies are able to define, build and communicate their purpose in order to prosper." —Joe Gebbia, Co-founder and Chief Product Officer, Airbnb


"Michael Hayman and Nick Giles blow apart traditional theories of business success in this landmark title on how to make it as a modern-day entrepreneur." —Elitebusiness


"Good things happen when you are in their vicinity. I recommend them highly." —Alain de Botton on Seven Hills

From the Publisher