Mobile & Social Game Design: Monetization Methods and Mechanics, Second Edition / Edition 2

by Tim Fields, Brandon Cotton

Overview

Successfully Navigate the Evolving World of Mobile and Social Game Design and Monetization

Completely updated, Mobile & Social Game Design: Monetization Methods and Mechanics, Second Edition explains how to use the interconnectedness of social networks to make "stickier," more compelling games on all types of devices. Through the book’s many design and marketing techniques, strategies, and examples, you will acquire a better understanding of the design and monetization mechanics of mobile and social games as well as working knowledge of industry practices and terminology.

Learn How to Attract—and Retain—Gamers and Make Money

The book explores how the gaming sector has changed, including the evolution of free-to-play games on mobile and tablet devices, sophisticated subscription model-based products, and games for social media websites, such as Facebook. It also demystifies the alphabet soup of industry terms that have sprouted up around mobile and social game design and monetization. A major focus of the book is on popular mechanisms for acquiring users and methods of monetizing users. The author explains how to put the right kinds of hooks in your games, gather the appropriate metrics, and evaluate that information to increase the game’s overall stickiness and revenue per user. He also discusses the sale of virtual goods and the types of currency used in games, including single and dual currency models. Each chapter includes an interview with industry leaders who share their insight on designing and producing games, analyzing metrics, and much more.

Product Details

ISBN-13:	9781466598683
Publisher:	Taylor & Francis
Publication date:	01/22/2014
Edition description:	Revised
Pages:	240
Sales rank:	870,866
Product dimensions:	6.90(w) x 9.90(h) x 0.80(d)

About the Author

Since 1995, Tim Fields has worked in the game industry as a producer, project manager, design lead, and business developer. Tim has helped small studios and top publishers, such as EA and Microsoft, run teams that create great games. He has worked on shooters, sports games, racing titles, and RPGs using talent and teams from North America, Asia, and Europe.

Table of Contents

Introduction. What Is a Social Game? Are Mobile Games Social? History of Game Monetization. Why Create a Social or Mobile Game? Industry Terms and Metrics. What Is a Social Network? How to Acquire, Keep, and Regain Users. Monetization Strategies. Virtual Goods. Currency. Conclusions.