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Overview

Money in Sports examines how money has become tied to sports in a variety of ways, and what implications this has for both athletes and fans. Have there always been professional athletes who earn huge salaries? What is the role of advertising in sports? Exciting and varied case studies are used throughout this book to illustrate issues and concepts.

Product Details

ISBN-13: 9781484683170
Publisher: Heinemann
Publication date: 06/17/2022
Series: Ethics of Sports
Pages: 64
Sales rank: 611,420
Product dimensions: 6.38(w) x 9.25(h) x 0.13(d)
Age Range: 12 - 16 Years

About the Author

Nick Hunter has written more than 30 books for young people. He has a degree in Modern History and specializes in writing about history and social studies. Nick enjoys all aspects of pop culture, particularly music from the 1950s to the present day. Before becoming an author, Nick worked in educational publishing for many years. He lives in Oxford, UK with his wife and two sons.

Table of Contents

The Essence of Sports 4

Who's Who in Money and Sports 12

Living the Dream 16

Team or Franchise? 22

Sponsors, Endorsements, and the Media 26

Fans and Followers 34

The Stars of Tomorrow 38

Sports for Everyone 42

Dirty Money 46

The Future of Sports and Money 50

Topics for Discussion 54

Glossary 56

Notes on Sources 58

Find Out More 62

Index 64

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